Besides the post-apocalyptic adventure Unholy Warrior, Finnish author Rebecka Jäger co-authored the serial-killer mystery, Romance Kills, and the supernatural suspense, Conjuror of Evil.
Born in the Northern part of Finland, known as Lapland, she embraced the arctic temperatures and became an avid musher and skilled markswoman—a necessary skill when hunting for food. She studied history at the University of Helsinki and screenwriting at Aalto University’s Department of Film, Television, and Scenography.
The woman laughed, and Rayne shivered as another wave of cold engulfed her. Lucinda’s expression once again became stoic. “They burned to death in a blast of fire — a trademark of Marchosias, the great, almighty Marquis of Hell, Commander of Thirty Legions, a demon so powerful he demands respect. Even the foolish fear him.” Lucinda was so fervent Rayne knew she believed every word and demanded the same from her.
She would be disappointed.
The Marquis of Hell, Marchosias, is a fierce demon who can fool the unexpecting when he takes the shape of a handsome lady killer. In his true form, he’s a mighty wolf, with wings of a griffin, a serpent for a tail, and breathes fire hotter than anything known to man.
Young Elli Becker crosses path with Marchosias, and soon the demon amuses himself by tormenting her. She knows the only way to stop Marchosias is to destroy him. But how can the untrained Elli become a hunter powerful enough to defeat him?
Rayne Parker doesn’t believe in the supernatural. She has made a life for herself as a Private Investigator and plans a future with the charming Liam Clayton. Then the ghoulish Lucinda Deveraux pays her a visit. Her outlandish claim that only Rayne can slay the demon is met with hostility. But the madwoman makes a prediction that could change Rayne’s life forever. The fate of the world is at stake. Will she be able to stop Marchosias? And will she survive?
Author Stephanie Colbert recounts the true story of the horror she endured after waking up from a coma. The vivid nightmares, delusions, paranoia, and other psychotic episodes left her trapped in a world that threatened her sanity.
He fought desperately to save her . . .
Even though Stephanie didn’t know her husband, Quinton, and accused him of being an imposter, he stayed by her bedside every waking moment as he struggled to help her find her way back to reality. It was the toughest battle he’d ever fought, as he feared he’d lost his beloved wife forever.
Nuclear war plunged them into perpetual winter. The survivors must rely on their wits and courage. Beware—you never know who wants to stab you in the back. If you’re a fan of Snowpiercer or the Mad Max movies, you’ll love this post-apocalyptic survival story with fierce females taking the lead. Plenty of action!
I love George Orwell’s 1984. Everyone had to read this dystopian nightmare at school and the teacher didn’t accept no for an answer. I was 14 when the jubilant year 1984 came around. I loved sports: reading was my least favorite pastime. I’m glad she forced me because the book blew my mind. I cried when I reached the ending (a masterful approach to spiritual death).
So you have that Finnish teacher of literature to thank for my books (and this blog). I’ve dreamt of writing like Orwell and my dystopian book, Unholy Warrior stemmed from that dream. I put my main character through some horrific ordeals but I think the rat cage in 1984 is far worse.
I’ve read Orwell’s classic dozens of times, and each reading reveals a new layer. His characters are living, breathing people, and the English language easy-flowing, hinging on perfect.
Everyone knows that book because George Orwell foresaw the use of audiovisual equipment to spy on citizens- a nightmare all too real after the digital revolution. For me, the book is memorable because of Winston Smith and his doomed love affair with Julia.
And here comes the character-related writing advice:
Compared to the hero, a villain needs explaining on the author’s part. I suggest you design him with care to justify at least some of his vile actions. The villain is the driving force of your story’s conflict. Plain evil is boring, but an unpredictable mix of motives keeps the reader turning the next page.
I’ll call my villain “he” throughout this article just to make things easier. You can create a fantastic female villain by using the same principles. Some of the most memorable villains are female—femininity coats cruelty with an extra layer or opposites. Remember that not all heroines are kick-ass fighters. Softness on the surface makes the fangs hurt more upon a venomous bite.
Although authors might see villains and antagonists as the same coin’s different sides, they’re two separate things. The antagonist is a plot device, a person, or an oppressing societal system the villain personifies (like O’Brien in Orwell’s 1984). When personified, the antagonist’s sacred assignment is to sabotage and delay the protagonist’s plan. Hell, even mother nature can play the part of an antagonist. Tie the antagonist to the type of conflict you choose as your story’s backbone.
Without a believable, layered villain which you can peel like an onion, your story flattens. Pure evil is a caricature: one-sided and predictable. Think about your favorite books: why do you remember that particular villain?
“But a well-written villain doesn’t fit neatly into the evil box. The best villains are nuanced. Think Hannibal Lecter, Gollum, Baby Jane. There’s a reason why these villains need no introduction. You remember them because they’re complex. They are evil, but they’re not just evil. They’re disturbing, haunting, and unnerving. You can’t look away from them in much the same way as witnessing a train wreck.”
Below is a list of excellent motivations, but the sky is the limit when you mold a villain that breathes. Design a motivation which you haven’t seen before.
– Romantic interest: love and sexual desire are among the strongest motivations on earth. A person will cast aside self-preservation, even stop eating or sleeping. Neuroscientists compare love to psychosis; it’s a state of ultimate bliss and chaos in the human brain–consuming. And yes, the sugarcoated and the vindictive views on that special someone are useful for a writer. You see the person you want to conquer as perfect, but if she dates someone else, that ideal view covers with darker, bloodier colors.
– Duty and honor: at war, your side is the good guys and the enemy the bad. If you have to kill a fellow man, there can be no doubt. But the noblest motivation of doing your duty can turn into the famous last words uttered before a military tribunal: “I only did my duty. I obeyed orders. I had no choice.” Some of the most haunting books and movies deal with this moral question.
– Revenge: being wronged in the past. Nothing drives a blade through the squishy human heart like revenge. Serve this meal hot or cold; it’s always delicious.
– Fear: the hero is the real danger to peace and prosperity. The villain cannot refrain from acting when Superman will demolish earth.
– Family issues: who hasn’t rebelled against a father, or felt like the black sheep? If the king denies your right to the crown, shall you melt into the shadows to plot an uprising? The character of Loki is a famous example.
– Fame or status: classic movie villains strived for world domination/causing the apocalypse just because they could. Rewrite the worn-out trope with a twist: the villain seeks to develop the society. Think of the most massive human experiment in history: the communist dictatorships. The road to hell might indeed be paved with good intentions and the will of men who could.
– To fit in—everyone needs to feel accepted, to belong. What if the people around you are crazy and fitting in means losing your mind? This is the question which the hero Winston Smith asks in Orwell’s 1984. In addition, the villain is more crazy and intelligent than poor Winston can ever become.
– To develop, and not only as evil. What if the villain’s noble goal just happens to hurt other people?
– A desire to better humanity: the fate of mankind demands developing a superior mutant race via cruel human experimentation, making a pact with the world-conquering aliens, or surveilling everyone from the cradle to the grave to keep them in line.
– Desperation: raises the stakes and heightens the conflict—on both sides. What if the villain attempts to keep his family safe? What reader wouldn’t identify with his motive?
– Loss of perspective. They say the first victim of war is the truth. You can lose perspective when the thirst for scientific knowledge overrides everything else. The advancement of a military or political career causes collateral damage. Hunting a fugitive through thick and thin makes the character ignore his fundamental values.
The villain is always right if you ask him, and as a consequence, the protagonist is wrong. Turn the tables: if this were the villain’s story, would good and evil mix with grey shades? Or would he use magic to turn black into white? Right and wrong are perspectives. If Nazi Germany won WWII, the meaning of terrorist and resistance fighter would trade places. The winner writes the history books and no one is a war criminal in his own mind.
Give the villain charm and let him seduce the reader. Thus, he becomes another reason for the reader to keep reading. You also cause a mix of conflicting emotions when the villain rips apart his victim–according to his nature.
Create secondary characters and enamor them with the villain. What villain doesn’t enjoy a court of like-minded followers? How scary is the high-school bully without his posse? Remember that the followers see positive traits they admire. No one follows for the devil because they love evil.
A Force To Reckon With
Make the villain equal, or preferably more potent than the hero. This way, you’ll keep the reader on her toes. The villain must do his job so well that the reader no longer believes in the hero’s success (or survival) during the critical plot point called the darkest moment.
A while back, I asked my Facebook group for authors, which aspect of being a writer caused the members grey hair. And that’s why this post deals with book marketing. Yes, writing the damn thing took years and cost me all my spare time! But that was nothing compared to the struggle of saying in public: “This is an excellent book, and you should read it.”
Remember that when it comes to marketing, what the customer wants is king. Do you have an ideal reader in mind? If not, now’s the time to picture him & her.
An Ideal Reader
“An ideal reader is the fictional person to which a book would most appeal. Most frequently, they represent a specific age group and interest or experiences, but in some cases, an ideal reader might also represent a certain ethnicity, religious background, sexuality, or other identifying markers.”
Why do they read? For entertainment, romance, or thrill? To escape or to find information?
Tip: Study what makes an ideal reader for famous authors of the same genre.
Mold your product for the ideal reader:
Write your next book with your focus group in mind (at least somewhere at the back of your mind)
Design your pitch (choose what to stress)
Cath the eye of your ideal reader with your marketing message (plus book cover & title)
Follow through and modify the message as you go
Do a bit of industrial espionage (the marketing message of similar authors)
Know your niche
Social Media Content
Social media is about sharing, and you must establish a connection before you can market, or people will just avoid you. Think about topics that you share with your ideal reader. Those topics can involve hobbies and other non-book-related stuff. Use them to stir conversations and encourage your followers to discuss. Follow other authors’ accounts and learn from them. Exchanging help among peers is advisable because someone has struggled with the same issues.
How do you react to “BUY MY BOOK!” posts? Which ads and messages catch your attention? Make a list of what causes a positive reaction (the cover image, the setting, the information, etc.).
Tips for gathering followers (and marketing your book):
Connect with your ideal readers (and people who converse with them)
Share their interests
Stir up a conversation–discuss the process of writing your book (historical research, a traumatic event or injustice which compelled you to write)
Find out what your followers and friends want (polls, questions, competitions)
Support other authors. Give tips and advice–lend your expertise.
Show them who you are (a selfie wouldn’t hurt now and then, show your pets and non-writing related hobbies)
Bring your book into life by discussing relatable topics
Go behind the scenes and show your journey as an author.
Be a reader
Take a look at your followers. Activate top follower badges, and thank your loyal supporters.
If you cannot afford a professional book designer, use time to make a beautiful cover in Canva, for example. Canva offers cover templates which you can browse by genre. Pay for professional photographs. We writers take for granted that readers pay for our book. The photographers need to eat too.
When you have a gorgeous cover (the face of your book), use that eye-catcher in your social media posts.
Remember to create a continuous brand. The same colors, fonts, and related book covers for a series all support your brand, which your customers recognize everywhere. Use consistent account names and steer clear from difficult letter+number combinations.
The website establishes your brand as a writer and acts as a base for directing traffic. Remember to take care of your search engine optimization so that your potential readers find your page among millions. From your site, direct readers to retailer sites, invite them to join your mailing list through free downloads. Ask people to follow you on social media.
How to earn those fantastic five-star reviews which you can boast across your existence on the web? First and foremost: write top-notch quality (means pay a professional editor).
Ask people to review:
Ask for a review at the back of your book and on social media
Offer an ebook for free
Ask for comments in your paid ads
Search for book bloggers and email them
Swap reviews with other authors
Once you have subscribers on your newsletter list, ask them
Offer an advanced readers copy (ARC) and establish an ARC launch team
An advanced reader’s copy is used for promotional purposes before publication. Offer ARCs to readers who will post endorsements and write reviews. An ARC should be free of charge and offered in exchange for newsletter subscriptions because those email addresses are worth their weight in gold. Market the ARCs through every channel at your disposal and gather a set of names as your ARC launch team.
Most big platforms offer paid advertising, but remember than reviewing and recommending other writer’s books is an essential part of building your community.
Ads on Amazon
“In addition to selling your book on Amazon, you can also promote it there, too. If you do decide to buy advertising, choose the sponsored product ads option. This pay-per-click ad allows you to target Amazon users with keywords that are related to your book.”
Remember that paying for a Facebook ad doesn’t mean you’ll get results as book sales or even clicks on that Amazon link. At the heart of any successful Facebook ad campaign is understanding your marketing goals and thus choosing which action you want the ideal reader to perform. Start by experimenting with a few bucks and register what works. Link your FB ads with the other measures mentioned in this article.
“The first thing to clear up is that there are different types of authors and different goals for your book. And once you are clear on the next step, a reader should take with you, your marketing strategy becomes clearer.”
Now, this is the most important advice I can give you about book marketing. If you just press the publish- button on Amazon and start shouting your marketing message across platforms, you’ve already lost the momentum which you can build beforehand.
You don’t have to throw a lavish launch party in person. You can do it online and record a Youtube video for further use. Even if the idea of an actual event doesn’t get you all excited (because you have to turn up in person and talk about your book in front of people), planning a launch means setting dates for all the marketing operations pre-and post-publication. It requires knowledge and action based upon your ideal readers.
Take care of your SEO and write a list of suitable hashtags according to the genre.
Do a cover reveal
Build hype before ARCs, ebook and print publications
Create merchandise and plan how to distribute it
Build your community (make a list of people who can spread the message)
Ask family and friends for help (yes, this includes your author friends)
Contact book bloggers
Contact possible reviewers
Devise social media posts and send them to your supporters via email:
Tell them when to post and where: a call to action
Design a post for FB, Twitter, Instagram, and so on, complete with images and hashtags. Remember allowed text length in different media.
Make posting easy
Join Facebook groups and ask the admins if you can post about your launch
And remember to have fun. We don’t become writers unless we have a dream.
Most books evoke a feeling the instant you look at them. In the perfect scenario, the title whips up the intrigue, and the cover has gorgeous artwork. As you read the blurb and author bio, you become convinced that you must buy this book.
The surefire elements to use in a book cover are the Main Character and the setting of your story. Most authors choose this scenario. Some book cover artists have a special gift of creating motion, but a static capture of your hero/heroine in his/her natural habitat works.
The aim is to inform the customer about the following facts (within a few second’s decision time):
setting and era
Look at other author’s choices. If you find a cover that matches all your hopes, find out who the artist is, and hire him/her. Collecting a set of all-time favorites helps you decide on the critical elements. If you hire a professional graphic designer, he will ask what kind of covers you like