Vote for Rebecka Jager’s Unique Book Cover Art on AllAuthor’s Contest

Four rounds of great book cover battles during January!

They say not to judge a book by its cover but I need you to do just that. If you liked the cover of my book, Unholy Warrior: Post-apocalyptic Spy Thriller, please vote for it for the Cover of the Month contest on AllAuthor.com!

I’m getting closer to clinch the “Cover of the Month” contest on AllAuthor! I’d need as much support from you guys. Please take a short moment to vote for my book cover here:

Click to Vote!

YA Fantasy, Mystery, and Dystopian Books to Read

Flight of the spark – a suspenseful ya fantasy

She never expected lawbreakers to take away her fear. Now she won’t rest until she uncovers all the secrets. Iskra is terrified of breaking the rules. So her world turns upside-down when a supposedly savage outlaw rescues her from a gang of deadly bandits. But as she learns more about the rebellious outsiders’ way of life, the authorities abduct her friend to ensure her silence.

Determined to search forbidden territory for her missing confidant, Iskra finds herself falling for the brave renegade willing to help her cause. But when local leaders catch wind of her whereabouts, they’ll do whatever it takes to stop this rule-breaker from learning the hideous truth. Will Iskra and her forbidden love escape the clutches of a ruthless social order

Reviewers called it “Devastatingly beautiful from start to finish” and “an impressively original, deftly crafted and inherently entertaining read.”


Flight of the Spark is the thrilling first book in The Outlawed Myth YA fantasy series. If you like dystopian worlds, facing fears, and challenging destiny, then you’ll love Evelyn Puerto’s gripping tale.

Buy on Amazon

Read the first four chapters of this book for free:

buried secrets – a family secret creates a mystery

Families have secrets. Some secrets are locked, sealed, and taken to the grave. Others beg to be told. They ooze through cracks a little at a time. You tease them out until an ugly truth is fully exposed. Ella Perri knows there’s something hidden in the family cottage.

In his last breath, Ella’s grandfather reveals to her a startling secret that hints at something sinister. On behalf of her beloved grandfather, she embarks on a dangerous quest for truth. A World War II diary and the 21st century collide as Ella desperately chases every clue in a faraway and unfamiliar setting where the real story begins. Who can be trusted and who has something to hide?

One secret leads to another. Ella must decide: share the secrets and alter the fates of her loved ones forever or become part of the lie that’s been buried deep for decades.

Buried Secrets is a suspenseful mystery with twists and turns that will keep you guessing until the shocking ending

The e-book is on sale for $.99 through December 23rd.

Amazon

Barnes & Noble

The author’s website: https://krissybaccaro.com/

unholy warrior – a post-apocalyptic spy thriller

If you like resourceful heroines who know their way around guns and how to survive in the arctic, this is the book to buy.

Amazon

Barnes and Noble

Twenty-five years after the nuclear war, the world is still a harsh, frozen place. Second Lieutenant Rebane Nordstrom, a sniper in the ranks of a Russian elite reconnaissance unit, doesn’t know how to give up…ever. After someone assassinates the president of the European Union, the EU forces capture her and her lover. He soon disappears, but Rebane has no time for grief. She faces her worst nightmare in the form of Major Weisser, a man who commands the European Union counter-intelligence with an iron fist.

Thrust into a world ruled by torture, and constant fear, the battered, weakened Rebane knows her only chance of survival is to escape from the fortress that holds her captive. Faced with certain death, she becomes an unstoppable force, and escapes the womb of hell.  But her battle is far from over. A race across the post-apocalyptic badlands starts, but the man hunting her is a force of nature. Weisser destroys everything in his path. Can the Invisible Zone-the furthest corner of sub-zero Scandinavia-wipe out Rebane’s footprints in the snow?

No woman is an island, not even one as capable as Rebane. She saves a teenager named Liva, and an alliance forms between the desperate women from the opposite sides of the conflict. As the Russian Federation and the European Union head toward the final battle for diminishing resources, Liva proves to have aces up her sleeve.

Spirit animals and ancient Nordic deities have their role in the surprise outcome of this spy thriller. Where arctic weather wipes out armies, heeding an omen can spare your life.

Grab Yourself a Copy of Heir of G.O’D. Books 1-2 by Harper Maze!

A supervolcanic apocalypse, a virtual survival game, and a heroine you will root for…

I know you love to read great books. If you’re a fan of dystopian, you’ll love Harper Maze’s books. The author offers freebies & discounts you want to grab.

Book 1 https://books2read.com/MazeHeir1

Book 2 https://books2read.com/MazeHeir2

Book 1: Reclusive Ana hides her blindness from a society that hunts blind people.

​​​​​​​2044: Ana, a lauded Sol e-games champion, relies on her bespoke visor to see inside the simulation to fund her anonymity and survival. But G.O’D. included a termination date in Sol, and in twelve days, it will self-destruct. Twelve scant days for Ana to identify a visor engineer for a life-changing upgrade. Her desperate search puts her in jeopardy of persecution from the same Corporations she has remained concealed from. Uncovering the hidden truths could change the way Ana sees everything…

Throughout this weekend (4th-7th December), Heir of G.O’D. Revelations is free!

Simply follow the Books2Read link to your local Amazon store, or you can enter B089P1TRJH directly on Amazon’s website.

Book 2: Halley’s comet is careening towards 3arth, and only The Heir of G.O’D. can stop it terminating Sol, forever.

With Realworld in a state of chaos, and the number of hacked True-skin weapons threatening to make Sol just as dangerous, Arena sensation Ana must survive for long enough to escape the Cathedral of lies … and discover the truth.

Book 2 – Heir of G.O’D. Epiphany (B089NC9S6Y) –50% off this weekend (4th-7th December).

Now Live: A New Thriller From Rebecka Jäger

The book is available as an Amazon e-book and paperback. The hardcover will be published on the 14th of December. Google Play e-book coming soon.

If you’re looking for a fast-paced adventure, grab your copy of Unholy Warrior.

A reviewer said: “Miss Jäger’s talent shines through in this dystopian thriller, and Unholy Warrior is not just unstoppable action, it’s a psychological battle as the reader peers into the mind of a woman who survives unspeakable atrocities. I, for one, remained enthralled from the beginning to the unexpected breath-taking end.”

Where to buy:

Buy the e-book: https://www.amazon.com/Unholy-Warrior-Post-apocalyptic-Spy-Thriller-ebook/dp/B08P9L2DVB


Buy paperback (US): https://www.amazon.com/dp/9529437005/


Buy paperback/e-book (Europe): https://www.amazon.co.uk/Unholy-Warrior-Post-apocalyptic-Spy-Thriller/dp/9529437005/

Please leave a short review on Amazon, GoodReads or BookBub.

Description:

Twenty-five years after the nuclear war, the world is still a harsh, frozen place. Second Lieutenant Rebane Nordstrom, a sniper in the ranks of a Russian elite reconnaissance unit, doesn’t know how to give up…ever. After someone assassinates the president of the European Union, the EU forces capture her and her lover. He soon disappears, but Rebane has no time for grief. She faces her worst nightmare in the form of Major Weisser, a man who commands the European Union counter-intelligence with an iron fist.

Thrust into a world ruled by torture, and constant fear, the battered, weakened Rebane knows her only chance of survival is to escape from the fortress that holds her captive. Faced with certain death, she becomes an unstoppable force, and escapes the womb of hell.  But her battle is far from over. A race across the post-apocalyptic badlands starts, but the man hunting her is a force of nature. Weisser destroys everything in his path. Can the Invisible Zone—the furthest corner of sub-zero Scandinavia—wipe out Rebane’s footprints in the snow?

No woman is an island, not even one as capable as Rebane. She saves a teenager named Liva, and an alliance forms between the desperate women from the opposite sides of the conflict. As the Russian Federation and the European Union head toward the final battle for diminishing resources, Liva proves to have aces up her sleeve.

Spirit animals and ancient Nordic deities have their role in the surprise outcome of this spy thriller. Where arctic weather wipes out armies, heeding an omen can spare your life.

How To Market Your Book

Woman reading book with abstract flying items around her
Marketing is the activity of delivering offerings that have value for customers.

A while back, I asked my Facebook group for authors, which aspect of being a writer caused the members grey hair. And that’s why this post deals with book marketing. Yes, writing the damn thing took years and cost me all my spare time! But that was nothing compared to the struggle of saying in public: “This is an excellent book, and you should read it.”

Join the Facebook group for discussion and tips: https://www.facebook.com/groups/569574570248527/

Marketing Versus Selling

There’s nothing wrong with selling your book (high five to the top sellers), but in this article, I’ll discuss marketing. What’s the difference, you ask…

“Selling is an action that converts the product into cash, but marketing is the process of meeting and satisfying customer needs.”

Source: https://mu-bit.com/blog/selling-and-marketing/

Remember that when it comes to marketing, what the customer wants is king. Do you have an ideal reader in mind? If not, now’s the time to picture him & her.

An Ideal Reader

“An ideal reader is the fictional person to which a book would most appeal. Most frequently, they represent a specific age group and interest or experiences, but in some cases, an ideal reader might also represent a certain ethnicity, religious background, sexuality, or other identifying markers.”

Source and more information: https://www.well-storied.com/blog/ideal-reader

Some identifiers:

  • Interests
  • Genre and theme
  • Why do they read? For entertainment, romance, or thrill? To escape or to find information? 
  • Demographics
  • Life experiences

Tip: Study what makes an ideal reader for famous authors of the same genre.

Mold your product for the ideal reader:

  • Write your next book with your focus group in mind (at least somewhere at the back of your mind)
  • Design your pitch (choose what to stress)
  • Cath the eye of your ideal reader with your marketing message (plus book cover & title)
  • Follow through and modify the message as you go
  • Do a bit of industrial espionage (the marketing message of similar authors)
  • Know your niche

Social Media Content

Social media is about sharing, and you must establish a connection before you can market, or people will just avoid you. Think about topics that you share with your ideal reader. Those topics can involve hobbies and other non-book-related stuff. Use them to stir conversations and encourage your followers to discuss. Follow other authors’ accounts and learn from them. Exchanging help among peers is advisable because someone has struggled with the same issues.

How do you react to “BUY MY BOOK!” posts? Which ads and messages catch your attention? Make a list of what causes a positive reaction (the cover image, the setting, the information, etc.).

Tips for gathering followers (and marketing your book):

  • Connect with your ideal readers (and people who converse with them)
  • Share their interests
  • Stir up a conversation–discuss the process of writing your book (historical research, a traumatic event or injustice which compelled you to write)
  • Find out what your followers and friends want (polls, questions, competitions)
  • Support other authors. Give tips and advice–lend your expertise.
  • Show them who you are (a selfie wouldn’t hurt now and then, show your pets and non-writing related hobbies)
  • Bring your book into life by discussing relatable topics
  • Go behind the scenes and show your journey as an author.
  • Be a reader
  • Take a look at your followers. Activate top follower badges, and thank your loyal supporters.

Source and more information: https://www.mixtusmedia.com/blog/are-you-making-one-of-these-3-book-marketing-mistakes

Giveaway content

Giving something for free might sound unnatural when you used a lot of money to get this far. Of course, you want book sales for your troubles. But sometimes the free lure can earn you sales.

Examples of freebies:

  • the first chapter of your next book
  • a sneak peek of an upcoming book
  • a deleted scene
  • a free first-in-series title before the launch of the next part
  • a free short story or novella
  • a free content library (images, blurbs, deleted scenes, character interviews, book cover versions)

Source and more information: https://insights.bookbub.com/how-promote-your-book-free/

Use The Cover of Your Book

I’ve dealt with book cover design before. Here’s the link to a previous blog post: https://rebeckajager.com/2020/04/17/what-authors-should-know-about-the-book-cover-design-process/

If you cannot afford a professional book designer, use time to make a beautiful cover in Canva, for example. Canva offers cover templates which you can browse by genre. Pay for professional photographs. We writers take for granted that readers pay for our book. The photographers need to eat too. 

When you have a gorgeous cover (the face of your book), use that eye-catcher in your social media posts. 

Remember to create a continuous brand. The same colors, fonts, and related book covers for a series all support your brand, which your customers recognize everywhere. Use consistent account names and steer clear from difficult letter+number combinations.

Build An Author Website

Having your website is a must. How to create one? You’ll find instructions from my previous blog post: https://rebeckajager.com/2019/12/24/1359/

An author’s website should contain the following information:

  • Your bio and photo
  • Excerpts from your books and book cover images
  • A link to buy your book on every platform you offer
  • A way to contact you
  • Links to find you on social media
  • Blog signup form (if you have a blog)
  • Newsletter signup form

Tip: Yes, you should have an author newsletter. 

How to build it? Use a MailChimp plugin, for example. There are numerous other providers. Check out my previous post on the matter:  https://rebeckajager.com/2019/11/10/why-every-writer-needs-a-newsletter/

The website establishes your brand as a writer and acts as a base for directing traffic. Remember to take care of your search engine optimization so that your potential readers find your page among millions. From your site, direct readers to retailer sites, invite them to join your mailing list through free downloads. Ask people to follow you on social media.

Book reviews

How to earn those fantastic five-star reviews which you can boast across your existence on the web? First and foremost: write top-notch quality (means pay a professional editor).

Ask people to review:

  • Ask for a review at the back of your book and on social media
  • Offer an ebook for free
  • Ask for comments in your paid ads
  • Search for book bloggers and email them
  • Swap reviews with other authors
  • Once you have subscribers on your newsletter list, ask them
  • Offer an advanced readers copy (ARC) and establish an ARC launch team
  • Join reader rooms

Source and more information: https://www.thecreativepenn.com/2018/08/29/book-marketing-10-ways-to-get-reviews-for-your-book/

ARC

An advanced reader’s copy is used for promotional purposes before publication. Offer ARCs to readers who will post endorsements and write reviews. An ARC should be free of charge and offered in exchange for newsletter subscriptions because those email addresses are worth their weight in gold. Market the ARCs through every channel at your disposal and gather a set of names as your ARC launch team.

More information: https://www.1106design.com/2019/11/06/what-is-an-advance-reader-copy/

Reader Sites

Did you know you can send book recommendations on several platforms? BookBub and Goodreads are the ones you probably know, but here’s a list of other sites where you can design an author profile: https://www.lifehack.org/articles/technology/10-best-book-recommendation-sites-you-need-know.html

Most big platforms offer paid advertising, but remember than reviewing and recommending other writer’s books is an essential part of building your community.

Paid advertising

Ads on Amazon

“In addition to selling your book on Amazon, you can also promote it there, too. If you do decide to buy advertising, choose the sponsored product ads option. This pay-per-click ad allows you to target Amazon users with keywords that are related to your book.”

Source and more information: https://nybookeditors.com/2018/05/9-tips-for-marketing-your-first-book/

Facebook ads:

Remember that paying for a Facebook ad doesn’t mean you’ll get results as book sales or even clicks on that Amazon link. At the heart of any successful Facebook ad campaign is understanding your marketing goals and thus choosing which action you want the ideal reader to perform. Start by experimenting with a few bucks and register what works. Link your FB ads with the other measures mentioned in this article.

“The first thing to clear up is that there are different types of authors and different goals for your book. And once you are clear on the next step, a reader should take with you, your marketing strategy becomes clearer.”

Source and more information: https://www.andreavahl.com/facebook-advertising/the-4-best-types-of-facebook-ads-for-authors.php

BookBub ads tutorial: https://insights.bookbub.com/tutorial-how-to-use-bookbub-ads-to-promote-any-book/

Plan Your Book Launch!

Now, this is the most important advice I can give you about book marketing. If you just press the publish- button on Amazon and start shouting your marketing message across platforms, you’ve already lost the momentum which you can build beforehand.

More information (with a timetable): https://www.writersdigest.com/publishing-insights/18-ideas-successful-book-launch

You don’t have to throw a lavish launch party in person. You can do it online and record a Youtube video for further use. Even if the idea of an actual event doesn’t get you all excited (because you have to turn up in person and talk about your book in front of people), planning a launch means setting dates for all the marketing operations pre-and post-publication. It requires knowledge and action based upon your ideal readers. 

Some examples:

  • Take care of your SEO and write a list of suitable hashtags according to the genre. 
  • Do a cover reveal
  • Build hype before ARCs, ebook and print publications
  • Create merchandise and plan how to distribute it
  • Build your community (make a list of people who can spread the message)
  • Ask family and friends for help (yes, this includes your author friends)
  • Contact book bloggers
  • Contact possible reviewers
  • Devise social media posts and send them to your supporters via email:
    • Tell them when to post and where: a call to action
    • Design a post for FB, Twitter, Instagram, and so on, complete with images and hashtags. Remember allowed text length in different media.
    • Make posting easy
  • Join Facebook groups and ask the admins if you can post about your launch

And remember to have fun. We don’t become writers unless we have a dream.