How To Write Dystopian Books

Apocalyptic landscape

“Dystopian fiction offers a vision of the future. Dystopias are societies in cataclysmic decline, with characters who battle environmental ruin, technological control, and government oppression. Dystopian novels can challenge readers to think differently about current social and political climates, and in some instances, can even inspire action.”

Source: https://www.masterclass.com/articles/what-is-dystopian-fiction-learn-about-the-5-characteristics-of-dystopian-fiction-with-examples

Laws of Causality

So, anything goes because we can write whatever we want? Well, yes, and a huge NO. Creativity is a good thing when you dive into a bestselling genre with an original storyline. But we’re talking about twisting the course of history. And if you believe my professor, there are laws to obey.

You have to explain what went wrong before your book’s moment of now, but the chain of causality must be plausible. Some sub-branches of the dystopian genre-tree inch toward Sci-fi. If you want to sound the trumpet of doom about the dangers of gene manipulation, you’ve got heaps of research to do. 

What about totalitarian governments? Look at today’s political turmoil. That should be easy to write because so many movies and books have leveled the way. But think of Orwell’s 1984: George never skipped a lesson in political history. His book leads the moneymaker charts today because he wrote a detailed vision of the future. And we might already live in it. That’s how believable his theory is. And if you skipped the boring stuff of Winston Smith holding the secret book of the resistance, read those pages before you write another Hunger Games. I’m not ditching Suzanne Collins, to the contrary. She wrote a cruel twist: reality television.

World-building 

Writing the dystopian or post-apocalyptic genre requires ample world-building skills. What went wrong with humanity or the environment? Did the aliens destroy the earth? Your future must root itself in today’s politics. The causes of destruction convince the audience that your book can take place in the not so distant future. You also need to explain why a handful of people continue to survive.

The Author Interviews

Harper Maze and Sevannah Storm answered my in-depth author interview. These two brave souls have unique views on the causes of the Armageddon. Their answers reveal exciting aspects of the dystopian and post-apocalyptic genre. And they’re amazing writers. Read and learn.

Harper MazeSevannah Storm
1. Tell us about you. Who are you?
Harper Maze. I am from the UK, lived all over the country but currently on the coast in the South East along with my amazing wife and two adorable cats. As well as writing, I have a full-time job as an IT specialist in the Banking industry and include playing top level sports in my past too.Call me Sev. I’m a Christian writing romance, amongst other things. I tried for something less romance and more YA dystopian. Invasion is my first novel in this genre. I have another in mind. I’m finding it quite challenging not to amp the sexual tension.
2. What are you working on now?
I always have two projects on the go, so while a book is out for editing, for example, I can work on something unrelated and return to the other project fresh. I am currently working on my Dystopian Sci-Fi series “Heir of God” and an action-thriller series featuring a character called Savanna Steel too.I finished Invasion on the 20/02/2020. My next project is called Chrysalis. An impending asteroid collision with Earth has the world in a panic. Tara’s family is one of the chosen few to board the ship escaping the planet. This is her story.
3. Why do you write dystopian or post-apocalyptic stories?
Told well they can have impact on readers. There are many things that occur in society that we should pause and reflect on. Dystopian fiction gives us a platform to present possibilities, and the fantasy or Sci-Fi genres provide a good backdrop, at least for me. My hubs challenged me to write a different genre and so Chrysalis and Invasion came into being.
4. What do you love and hate most about the dystopian genre? Any cliches which infuriate you?
I love different approaches to the genre, especially the ones that challenge the status quo. There is a lot of Dystopian fiction about, so finding a new theme can be a challenge. Personally, I am not into Zombies or post-Nuclear war.I love: The high stakes. Life and death situations once more impact our lives. I feel we’ve become complacent. I also love the stretching of my imagination. Science Fiction and Dystopian = entertaining, mind-blowing imagery and concepts.
I hate: How only young adults survive. Gimme a few elders to guide them. Some follow the Lord-of-the-Flies approach; I wasn’t fond of that story.
5. Name your favorite dystopian movie. Why did you choose that one?
This is an easy one for me: Blade Runner. Aging myself, I watched this when it first came out and it was awe-inspiring. I read the novella (Philip K. Dick's ‘Do Androids Dream of Electric Sheep?’) not long after.Bladerunner. The legendary cinematography on it was ahead of its time. Even the soundtrack is breathtaking. Not to mention, it’s a unique premise that deals with human hatred towards synthetics.
6. Why is dystopian such a popular genre of literature?
I believe we live in troubled times, with Global Warming, a growing desperation for power sources as the natural resources become depleted, the threat of nuclear war. Dystopian fiction allows writers and their readers to ask the ‘what if?’ questions. We’re morbidly fascinated with our own demise. It’s also more plausible than a zombie apocalypse. Whether we bring about our destruction with global warming, nuclear war or nature tosses in her hand with solar flares or super volcanos, it could happen tomorrow. Deep inside us, we want to believe we’ll make it and dystopian stories have hope as the currency.
7. YA versus adult dystopian: what's the difference?
From speaking to people, I think that many adults like YA fiction. YA is not much different other than lack of sex and (often) swearing.Simplicity: YA is one or a group of individuals against the cause or corporation and through sheer will and enthusiasm, gain victory.
Adult dystopia has layers; emotional investment where we buy into the villain’s purpose and each aspect has a meaning; the décor, weather, fashion, technology and moral ambiguity the main characters work through.
8. What are the biggest misconceptions about this genre?
It’s not all zombies and nuclear war. There are other ways the planet is being damaged. That we can win against all odds. Independence Day/War of the Worlds: we gave the aliens a cold! Hunger Games: one woman defeats them all. Battlefield Earth (the novel): Jonny kills an entire species.
9. Name the best subgenres for dystopian literature. Which of them fascinates you particularly?
We tend to need to label everything 😊 Dystopian is also subgenre, but there are many themes based on the setting; fantasy, Sci-fi, urban, apocalyptic. My preference is those based on Earth or Earthlike planets. Ecotopian, Society, Environment, Politics, Religion, Totalitarianism. I prefer Ecotopian. I like to imagine a world where something not caused by us brings about our downfall…in the wrong place at the wrong time, whether from solar flares, asteroids or aliens.
10. Do you think that every writer should try writing a dystopian story at least once? Why: yes/no?
If they have a story, and a theme to tell in the genre, yes.Yes. Writing out of your comfort zone challenges the writer; whether it is poetry or historical fiction. The same applies to dystopian; broaden the stagnant neural pathways of our minds but in the end...just tell the story.
Harper MazeSevannah Storm
11. Who do you write to? To yourself, to the public? For fame or money?
I’ve always enjoyed writing and have written for myself and people close to me. However, I beleive I tell a good story and it’s been a dream of mine to have books available for people to read. I have never sought fame. I write for the day I can be free to do it full-time. I would love for all my stories to find publishing homes, for someone, be it agent, publisher or reader, to embrace my stories, to enjoy them.
12. How do you research your dystopian books (history, technology, politics)? Or is everything based on your imagination?
For Heir of God, I have researched because I am dealing with current issues. My setting is an earth in the grips of a volcanic winter after fracking causes the Yellowstone Caldera supervolcano to erupt. By design, fracking causes earthquakes to extract shale gas from the bedrock, and has caused earthquakes of over 5 on the Richter scale. Fracking is still done in some geologically unstable seismic regions.Based on my imagination up until I need information like what gas is airborn and can knock out people if sprayed on them, as an example.
13. How do you find the motivation to write?
I enjoy it and I have stories to tell.The muse is an unrelenting slave driver. You may think you are done with a story and the following day he taunts you with another. The stories need to be told, so I simply type them out. I often call him—my muse, a dictator. He dictates, I type.
14. How do you beat writer's block?
I have many ideas, if one isn’t speaking to me, I put it to one side and work on something else until I hear it again.I persevere, pushing through the slow days, trusting my fingers to know what I want to say even though I haven’t formed the sentences in my mind.
15. What advice would you give to a writer who wants to create a believable & grim future?
The world/setting must be right for the character. The world needs to have rules, such as physics and gravity, light and food and society should have a structure. You can break any rules, providing this is explained. For example, the planet is not like Earth, or the person who can fly is from another planet, or the hero time-traveled. What is important is that the story follows the hero or heroes, and all the characters, be they allies, opponents or people, as well as the setting, support the hero and the hero changing from their initial broken state to a changed and aware hero at the end. Or not if they chose to ignore it.Layers and details. Start with the basics, add layer upon layer…physical environment, emotional manipulation, cultural depth and then cut back. Just because you have this massive world in mind, you don’t hit your readers with it. Imagine yourself in that world Don’t spend paragraphs describing things because you wouldn’t do that in real life.
16. What went wrong in your book? Why did humanity fail?
Frackers 😊 Fracking set off a chain reaction of earthquakes in the Mid-West USA which caused Yellowstone to erupt. The last time it did was approximately 600,000 years ago.Aliens arrived and they weren’t friendly. They use human bodies as husks...carriers while their drillships mine Earth’s core.
17. How much of your books are based on your experiences in life?
Fracking causes earthquakes is a good theme. I have met people with traits like the characters in the book because my characters are human, a mix of strengths and flaws.None, well maybe Mel’s addiction to sugar and caffeine...scarce commodities. She also does what she must to survive.
18. Describe an excellent dystopian book cover. Why do you like it?
The Hunger Games covers, with the evolving Mockingjay pin on the front are very clever. They are instantly recognizable, and they follow the theme of the trilogy. However, this series has already made it, and likely won’t work for new writers. Divergent (Veronica Roth) shows a broken city, a few key landmarks in the background and the heroine as the focus.Divergent by Veronica Roth - because of the layers. It isn’t just a single item on a cover, there’s a broken city at the bottom. Layered covers are more intriguing. Every time you look at it, you see something you missed.
19. Who makes your book covers?
A very talented lady on Fiverr.com has made all my covers. I provide a concept and some basic images and Rebeca combines them over a series of reviews to the final product.
https://www.fiverr.com/rebecacovers
My publishing house does. I tell them what I like with examples and they see what they can create.
20. Describe your ideal reader.
Someone who will take the concepts and thoughts in the book and think about them in the context of what’s happening in reality.Loyal, passionate, greedy...a cheerleader.
Harper MazeSevannah Storm
21. What inspired you to write your latest book?
I had a few ideas, such as a mass-access simulation where a blind girl could see inside the simulation but not realworld. Added to this was a dystopian message about fracking and other destructive methods for fossil fuels. I combined them into the premise “Ready Player One meets Hunger Games meets Divergent, only different”. Since I completed the first version, the world is growing increasingly concerned about climate change, and fracking has been banned in the UK. However, companies still frack within a few miles of Yellowstone in Wyoming. I write many genres, so my latest two works-in-progress are science-fiction romances. What inspired me to write Invasion; I started with a woman in a pawn store in the middle of a nowhere-town. I had images of The Host in my mind, the strange alien creatures but other than that, it was my main character that determined the genre. A kick-ass, strong young engineering student forced to join the resistance when her father is taken.
22. How do you market your books?
When it’s launched – hopefully in April, I plan to use a mixture of Facebook, BookBub and Amazon as well as bloggers and reviewers. It should be exciting for sure, especially as I am hoping to get all five volumes out in a 12-month period.That’s a tough question. I dreamed of living in a lighthouse, punching out books and never seeing a book launch. Since then, I’ve learned I need many social media platforms, book reviews, blogs etc. Ask me this again when I’ve launched my three novels this year.
23. Who is your favorite writer? Why is he/she so good?
Currently, it’s Brandon Sanderson, who is a terrific world builder. His original Mistborn series (The Final Empire, The Well of Ascension and The Hero of Ages) is an example of what I aspire to create. The way he builds Vin as a character, using the world and opponents to help her grow, is an awesome read.Terry Pratchett – there’s always something new when I reread a story. His mind was something to admire; his concepts unique and well thought out.
24. Links to your web-page, social media accounts, and blog.
Website: www.harpermaze.com

FB: www.facebook.com/Harpermazeauthor/

Twitter:
https://twitter.com/harpermaze/

Instagram:

www.instagram.com/Harpermaze/
See: https://sevannahstorm.wixsite.com/website

Twitter: https://twitter.com/sevannah_storm
Wattpad: https://www.wattpad.com/user/Sevannah_Storm (sample pages only)
Website: https://sevannahstorm.wixsite.com/website (Please subscribe to my non-spamming newsletter)
Facebook: https://www.facebook.com/sevannah.storm
Instagram: https://www.instagram.com/sevannah.storm/ (So new on this, could use some support)
Tapas: https://tapas.io/sevannah_storm (sample pages only)
Tumblr: https://sevannahstorm.tumblr.com (never on here, still trying to figure it out)
Pinterest: https://za.pinterest.com/sevannahstorm/
Goodreads: https://www.goodreads.com/user/show/95639379-sevannah-storm
Advertise your book!
“Ready Player One meets Hunger Games meets Divergent, only different”
Heir God
No book links yet, launches will be throughout 2020.

Do You Study Character Actors When You Plan Your Next Story? – You Should!

Glam retro diva

Do you struggle with creating characters that feel like real people? You’re not alone. The job becomes harder when you have multiple books up your sleeve. Variation is tough work, and as humans, we are tempted to repeat models which worked in the past. Beware of the cookie-cutter character!

Character or Plot-driven?

If your writing style is plot-driven, you develop the three acts and the key scenes first, and characters develop after that. Maybe the first thing you envision is the historical era or the fantasy setting with intricate maps and systems of magic?

If you’re character-driven like me, you see the characters in your dreams. You hear them talk and envision them in different scenarios. I speak the dialogue out loud and practice the expressions of my heroine in front of a mirror. I form the MC and the villain first. The conflict brewing between them becomes my main idea, and their backstories take form later on. But a character with little to do is… yawn. Many writers elevate the characterization over the plot, but if you don’t get on with the story… wham! That’s the sound your book makes when the reader tosses it to the corner and shall never pick it up. 

Which type of writer are you? Examine your preferences. 

 “It doesn’t matter how “interesting” the character is if you cannot create an antagonistic environment that chisels and defines that character. Even an awesome plot that takes the reader on the most mind-bending twists and turns will fall flat when depending on the strength of one-dimensional character. No matter how you approach storytelling, remember this: your story needs both character and plot.”

Source and more information: https://nybookeditors.com/2017/02/character-driven-vs-plot-driven-best/

Emotional Identification

Let us return to the process which actors and actresses go through as they layer their next Oscar- nominating role. Yes, they have their work cut out for them, like the screenwriters who wrote the part which snatches the attention of Anthony Hopkins or Angelina Jolie.

Method acting means a technique in which an actor aspires to complete emotional identification with a role. Method acting was developed by Elia Kazan and Lee Strasberg in particular and is associated with star actors such as Marlon Brando and Dustin Hoffman

“Method actors have this amazing ability to not only get into character but live through the character and bring an unsurpassable depth. What I love about Method Actors is that they don’t appear to be acting, they appear to be living; they know how to get into character so well that you believe they ARE the character. Lots of method actors are very humble about their work, but when you see them on stage or screen, it is electrifying, to say the least.” 

Source: http://www.standbymethod.com/how-to-get-into-character/

As a practice, compile a Pinterest moodboard of your favorite movie actors in their most bedazzling roles and compare them to their photos taken on the red carpet. The difference between the person and the character is striking! Great actors and actresses take their roles seriously. Whatever they do, whether on stage or screen, will be forever etched either onto film or in the minds of their audience. They move hearts and will live on in the souls of their fans. The mechanism of transferring emotional identification is your aim as a writer.

Watch a clip of Meryl Streep On Accessing The Characters Within:

https://youtu.be/phv85MERpLw

If you write from personal experience, you have an array of intimate emotions at your disposal, but you might struggle with transferring that emotion to the inexperienced reader. The actress uses her director as a mirror. Who do you use? Duh! Beta readers, of course. Remember to ask if they felt the emotional fireworks. This is important because the book lives or dies via Showing, Not Telling. The audience experiences what your Point-of-View character senses with his eyes, nose, ears, skin, and so forth.

Remember that the reader must also understand the villain on some human level, and you are responsible for making that happen. A character actor villain has what’s called a presence. When he steps on the stage, he rules the scene. How does that happen? You’ll feel the tingling on your skin and the chills down your spine.

Ruining Your Favorite Movie

Warning: using my method might ruin watching movies for you. Like when you started learning the craft of authorship, which spoiled the enjoyment of a great book. That’s because you know how the chassis works and cannot see the beauty of the Ferrari sportscar anymore.

Watch clips of great method actors in their star roles. Choose characters that resemble your own. The clips help you construct body-language and subtle expressions because method actors are rarely flamboyant—unless the role demands precisely that. Think of Joker in Batman: he’s a showman, which means he knows how to get the audience’s attention big time. Admire how Heath Ledger breathes life into the iconic villain.

The age of the internet has made extensive research more accessible than ever before. You have libraries of movie clips to watch. See how Anthony Hopkins or J. T. Walsh animates a bad guy. Who is your favorite hero? How has he aged and changed? Remember that the nature of characters is perpetual motion. Does blind idealism fill your favorite heroine, or does she come from between the-rock-and-a-hard place?

angelina

Do your characters age?

Image source: https://www.fashiongonerogue.com/photo-shoot/angelina-jolie-peter-lindbergh-wsj-2015-cover/

However, this method doesn’t allow copycatting. You shouldn’t copy a movie on paper; its a copyright infringement and punishable by law. Watching great actors at work can be compared to moodboarding: seeking material for inspiration.

Two Sides of The Same Coin

“The best and worst specimens of humanity are two sides of the same coin. Heroes and villains are not categories that are divided by the expansive sea of morality never to have their shores meet. On the contrary, both the most exalted heroism and diabolical villainy are manifestations of a human spirit that has become capable of great things. And great things need not be good things.”

Source: https://rightreason.typepad.com/right_reason/2013/04/good-evil-and-human-capability.html

What differentiates good from evil? Point-of-view. Yes, sin is relative, and you can use this in your writing because humans are a social species. Skillful actors mud their characters layer by layer, and they mirror themselves on other people. One of the best tricks you can throw at your readers is to let someone else reflect the bad guy. Describe how the military villain’s subordinates act when he enters the room. Show a conversation between the hero and his sidekick about the dark one. 

If you want to dig deeper into the depths which a character actor would use, show the villain’s first crime: when he wasn’t yet a developed killer. 

The sides of the coin are the reason why the same brilliant actor portrays heroes and villains with incredible authenticity.

More advice on designing your Villain/Antagonist: https://rebeckajager.com/2019/01/04/give-evil-the-central-stage-groundbreaking-villain-moments/

Search Engine Optimization for Writers

balance

Search Engine Optimization means boosting natural visibility. The aim is to lift your website, blog, etc. as high as possible in the keyword search result which describes your product. Web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo.

Reasons why you must work with SEO:

  • Most consumers never visit the second page of search engine results. You must get to the first page.
  • The majority of users utilize search engines before they buy a product
  • Direct relevant traffic to your website: people who want to read your genre and who will love your blurb.
  • Yes, I know IT isn’t your top priority. SEO demands patience, but the results benefit you in the long run.

The door to the world of search engine optimization doesn’t open quickly. If it did, optimization wouldn’t be big business.  You can find top companies who will do the job for you–for money. In this article, I explain a few key concepts. Applying optimization means sitting on your butt to untangle a difficult dilemma. But you’ve already overcome the most significant obstacle by writing a book! Use the same iron determination to make your creation visible to the world. Make a habit of looking into your SEO performance now and then.

Keywords

“Your SEO keywords are the essential words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.”

Source: https://www.wordstream.com/seo-keyword

Writing a list of keywords is the decisive step in your search engine optimization initiative. The best keyword research tool is just a spreadsheet. I’m sure you use “book” among your keywords, but that doesn’t set you apart from the competition. Self-publishing has revolutionized the volume of new books.

“Here’s the problem with self-publishing: no one cares about your book. That’s it in a nutshell. There are somewhere between 600,000 and 1,000,000 books published every year in the US alone, depending on which stats you believe. Many of those – perhaps as many as half or even more – are self-published. On average, they sell less than 250 copies each. Your book won’t stand out. Hilary Clinton’s will. Yours won’t.”

Source: https://www.forbes.com/sites/nickmorgan/2013/01/08/thinking-of-self-publishing-your-book-in-2013-heres-what-you-need-to-know/#2304f25d14bb

But that won’t stop you from trying? It sure as hell won’t stop me. That’s why finding you from the sea of other writers is a necessity.

Remember to include your keyword in the title, in the first 300 words and topmost headlines. In the body of the text, use variations of your keyword. The point is to think about keywords when you write a blog post, create a new page on your WordPress or other hosting sites. You use hashtags when you post on Facebook, Twitter, and Instagram. If you didn’t, start doing it now. Watching which content comes up under each hashtag will open a new world for you. It’s the same thing with keywords. And remember to spy on your competitors!

Find out more about SEO:

9 Secrets of Professional SEO Article Writers: https://www.contentfac.com/7-secrets-of-professional-seo-writers/

Sources for Newbies: https://moz.com/beginners-guide-to-seo

What Attracts People to You

Remember to follow up and modify your actions accordingly. See which of your posts get most likes and forwardings. Produce more content which “sells.” I’ve done this on a small scale and my smiley face—yes, good old me—produces most likes when I do something I love: fiddle my guns, run with my dogs, photograph the Finnish nature. A person behind the pen name can be the most exciting thing to your readers. Sometimes, my Huskies get more likes than I do. So what? They belong to the same brand.

The Google keywords heroine post-apocalypse arctic produces one of my author pages as a search result. My work on this was minimal. Yet I ended up on the first result page. The point being that those ordinary words describe The Unholy Warrior, my novel in the making. That’s why I wrote the words into the body of my page’s text.

“When it comes to web pages, Metadata and meta tags refer to the title and description of a web page that are encoded into the page but not actually displayed on the screen with the page. The real consumer of this invisible data and HTML code are the search engines, as this data provides important information to search engines about the content and purpose of the web page.”

Source: https://www.webpresencesolutions.net/metadata-meta-tags-web-page-titles-page-descriptions-explained/

Do study, what attracts people to you. Writers similar to you: what are they doing better? Please don’t compare yourself to Lee Child or David Baldacci. Just Googling thriller writers produces their broad smiles along with Stephen King. These people are insanely famous, and they have otherworldly resources to take care of their SEO. Look into people a bit above your own level, writers who are easy to find. And don’t procrastinate optimization until you’ve published. You’ll waste most of the punch in a book launch. But it’s never too late to start.

Site Tools

WordPress, especially if you paid for the business version, offers you different plugins for free. The pro versions cost but provide a wide range of functions.

SEO_Yoast

Yoast and other top SEO plugins for WordPress: https://neilpatel.com/blog/10-wordpress-plugins-to-turn-your-site-into-an-seo-powerhouse/

Use the plugin of your choice and let the wizard guide you into applying for a Google search engine authentication code (which is just Google’s way of making sure you own the site). https://support.google.com/webmasters/answer/35179?hl=en

Just by doing this with Yoast, I surpassed a few ladies bearing the same name. Plus I attacked multiple fronts: social media ranks high in search results.

Rebecka_search_results

Searching Google with my full name is just an example. A name is specific. More common search terms produce more competition, but as a writer, you need to be known by your pen name or Christian name. Search yourself from time to time!

Internal Content Linking

Internal links are any links that connect your webpages to one another. You must offer content which serves the customer. He must find what he wants easy and quick.

“Search engines put emphasis on rewarding positive user experiences as they care about their end customer – the searcher. When the searcher uses Google or Bing and finds what they are looking for at the top of the search results, the site is giving their user value.”

That means your site needs to be easy to navigate and the content well written. Don’t think what you want to say, but what your reader needs to hear! And please don’t push.

Five essential best practices for internal linking structure:

  • Put the user first
  • Manage internal link value and flow
  • Structure around content topics
  • Utilize unique content and canonicals
  • Indexing and prioritization

Source: https://www.searchenginejournal.com/seo-internal-links-best-practices/214886/

External Content Linking

“In fact, an external or hyperlink is any link that was posted on another website but points to your web resource. Same way, when you insert a link to another resource on your site – it is called an external or outbound link.”

Source: https://sitechecker.pro/external-links/

Use external linking to direct traffic onto your author site. Use social media with references to relevant content on your blog. Don’t spam. The material must be exciting and allow your followers to spread it out of their free will, and their followers to do the same.

You remember when you learned to engage the reader’s emotions with your writing? Do the same with web content!

Everyone who forwards what you want is your helper in SEO. The more links lead to your page, the higher the ranking it deserves in search engines. That’s why blogging is so useful for a writer. Feature guest writers on your blog. Appear on someone else’s author page and spread the link around.

Final Reminder

I’m just a stupid person who writes as a hobby. If I could get the hang of basic SEO to scratch the surface, so can you.  With $69 per month, a team of experts can do it for you. Where’s the fun in that? Besides, they don’t know your book the way an author knows his child. They won’t be passionate about the product! You spent every free moment for the past months/years writing your story. You know what your readers want to hear!

Remember to use paid advertising in social media to promote your published book and to encourage people to write reviews. Start experimenting (in good time before going live) with Facebook ads, for example. Use small money and measure your results. Refine your actions accordingly. Every system offers great statistics tools nowadays. Take a peek where your fans come from and how they ended up on your site.

Happy search engine optimization!

PS: If you intend to publish traditionally, don’t think the publishing company will do this for you because they won’t.