Your book is the calling card of the professional writer. You’ve spent years polishing the sentences and ridding each page of typos. Perhaps you’ve hired the quintessential artist to create the cover but remain unsure if the chosen title wins the hearts of readers. Have you aligned the title with the genre and the central theme? Is the subtitle absolutely necessary?
Some writers decide upon the name at the beginning of their first draft. Others have their finger hovering over the publish- button and still wonder if another title would cut it better.
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My best advice for any novelist is this: Google the titles you have in mind. If another author has published with the same title, what consequences can follow? I’m sure you’ve heard about the CHILDREN OF BLOOD AND BONE controversy? Tomi Adeyemi and Nora Roberts used the same name for their books which ignited a fury on social media.
“Regardless, you can’t copyright a title. And titles, like broad ideas, just float around in the creative clouds. It’s what’s inside that counts.” —Nora Roberts
For more information:
Using Popular Names
A small deviation from a popular title looks like a solution.
For example, the word “Lycan” returns thousands of books on Google, and so does “Vampire.” Depending on how you handle your SEO (search engine optimization), you can drop to search result page 1001 or earn the first headlines. If Amazon has several other books by the same name as your brainchild, readers get mixed up, and the social media marketing (which you worked your butt off to create) loses a percentage of its impact.
Go for Lycan if werewolf heroes fill your plot, but a surprising point of view makes all the difference. Work with your title and invent a fresh twist: The Lycan Queen, Path to The Lycan Zone, The Lycan Plague… twist and turn, add the setting and spiritual question… and Google if someone has already used that.
Sometimes it’s impossible to avoid a namesake, with between 600,000 and 1,000,000 books published every year in the US alone, depending on which stats you believe. And that’s fine.
There might be movies and videogames, and comic books by the same title and their themes differ from yours. If you write about religion, do you want the search result to include a game which features demonic assassins? Again this depends on your audience and genre.
Use my Worksheet on Book Titles to turn your book’s name around. (Download files from the Internet at your own risk.)
Before I named my post-apocalyptic spy thriller, I went through a hundred options. I considered the MC, the theme, and setting, but you can add your own angles.
Be specific and bold if you need to add something through a subtitle. Sell your product to the masses, but your caption must follow the Amazon rules:
- No claims of a bestseller, or rank or anything of the sort
- No claim of deals, discounts or reduced price
- You can’t reference other books or any other trademarks
- No reference to other authors
- No advertisements
“Subtitles are where an author can hone in and pack a punch with an artful turn-of-phrase. The subtitle has a distinct role apart from the primary title. While your book title clearly tells readers what the book is about, the job of the multi-faceted subtitle is to speak to the precise benefits readers will receive from your book.”
Source and more information: https://kindlepreneur.com/how-to-select-a-subtitle-that-sells/
Keep it Simple
The Internet houses an abundance of quizzes and statistics to find out the best book titles of the 21st century or the top-notch of entire human history. Agatha Christie and Philip K. Dick were the masterminds of name creation, but remember that fashions change.
More information: https://www.goodreads.com/list/show/276.Best_Book_Titles
Although some of the most memorable books carry complicated and quirky names, it doesn’t mean you must use the same method. You’re not a classic writer who belongs to the reading program of each college, are you? If you want your customers to remember the name of your book as they open their laptop and start browsing, don’t over-complicate things.
Hooking The Customer
I look at the cover and the title in conjunction: to find out what the book offers for me. The process of naming a book reminds cover design. You feel compelled to add each detail which interests you as the author, but what hooks your potential customer while he or she browses your product (title, front cover, blurb, info about the author, etc. ) to asses if it’s worth the price? Will your book stand out, intrigue people if they have thousands of other books to choose from?
“Titles are essentially short hooks that advertise your book using the fewest words possible. It’s also what readers look for first when they discover new books, and can take less than 5 seconds to make a decision.”
Form a mental image of your reader: who is the one browsing your book in the bookstore? What would catch his attention?
Elements of Title Generation:
- Genre: General Fiction, Western, Fantasy, Romance, Science Fiction, Non-Fiction. Even if your style is a hybrid, you should be able to elevator pitch it. Explore genres: https://www.goodreads.com/list/tag/genre
- Important location of the story.
- The theme: the underlying message, or ‘big idea.’ What critical belief about life do you convey? This idea must transcend cultural barriers and should be universal in nature.
- What is the oppositional force in the story? The antagonist/a force of nature/ the evil within? Some book covers and movie posters feature the antagonist, and the title can do the same.
- What’s at stake in the story? The fate of the world or the survival of a revolution? A warrior’s honor? A doctor’s career amidst a foreign war?
- Where does the conflict stem from? Your book features a perpetual struggle which dates from time immemorial or your MC faces a threat from outer space?
- Occupation of the protagonist?
- Main characters goal? Can the customer see the intention from the cover or read it from the title?
- Positive traits of the protagonist: a man on a mission, a woman of courage.
- The negative trait of the main character: does his weakness pose a challenge, what will she sacrifice to win, can something threaten the MC’s goal? Self-doubt, fear… and so on.
- Symbolism: paint a colorful scene or include the familiar spirit of the MC. A metaphor allows readers to visualize complex or challenging subjects. For example, Harry Potter’s scar is symbolic of his bravery, a badge of honor.
- The sidekick or the mentor: if you’ve written a killer sidekick or a significant part of the plot depends on if the MC heeds the wizard’s advice. You have a colorful posse of YA heroes who combat an authoritarian ruler, and the close-knit group could feature in your title.
Book Title Generators
If you cant think of anything, turn to title generators. They direct you around a different corner even if the generated result isn’t exactly what you looked for.
My advice is to write the whole first draft and rethink about the name. Nothing stops you from writing down versions of your best choice each time inspiration strikes. And there’s nothing wrong in learning from others. Gather fifty titles and choose the best.