How To Market Your Book

Woman reading book with abstract flying items around her
Marketing is the activity of delivering offerings that have value for customers.

A while back, I asked my Facebook group for authors, which aspect of being a writer caused the members grey hair. And that’s why this post deals with book marketing. Yes, writing the damn thing took years and cost me all my spare time! But that was nothing compared to the struggle of saying in public: “This is an excellent book, and you should read it.”

Join the Facebook group for discussion and tips: https://www.facebook.com/groups/569574570248527/

Marketing Versus Selling

There’s nothing wrong with selling your book (high five to the top sellers), but in this article, I’ll discuss marketing. What’s the difference, you ask…

“Selling is an action that converts the product into cash, but marketing is the process of meeting and satisfying customer needs.”

Source: https://mu-bit.com/blog/selling-and-marketing/

Remember that when it comes to marketing, what the customer wants is king. Do you have an ideal reader in mind? If not, now’s the time to picture him & her.

An Ideal Reader

“An ideal reader is the fictional person to which a book would most appeal. Most frequently, they represent a specific age group and interest or experiences, but in some cases, an ideal reader might also represent a certain ethnicity, religious background, sexuality, or other identifying markers.”

Source and more information: https://www.well-storied.com/blog/ideal-reader

Some identifiers:

  • Interests
  • Genre and theme
  • Why do they read? For entertainment, romance, or thrill? To escape or to find information? 
  • Demographics
  • Life experiences

Tip: Study what makes an ideal reader for famous authors of the same genre.

Mold your product for the ideal reader:

  • Write your next book with your focus group in mind (at least somewhere at the back of your mind)
  • Design your pitch (choose what to stress)
  • Cath the eye of your ideal reader with your marketing message (plus book cover & title)
  • Follow through and modify the message as you go
  • Do a bit of industrial espionage (the marketing message of similar authors)
  • Know your niche

Social Media Content

Social media is about sharing, and you must establish a connection before you can market, or people will just avoid you. Think about topics that you share with your ideal reader. Those topics can involve hobbies and other non-book-related stuff. Use them to stir conversations and encourage your followers to discuss. Follow other authors’ accounts and learn from them. Exchanging help among peers is advisable because someone has struggled with the same issues.

How do you react to “BUY MY BOOK!” posts? Which ads and messages catch your attention? Make a list of what causes a positive reaction (the cover image, the setting, the information, etc.).

Tips for gathering followers (and marketing your book):

  • Connect with your ideal readers (and people who converse with them)
  • Share their interests
  • Stir up a conversation–discuss the process of writing your book (historical research, a traumatic event or injustice which compelled you to write)
  • Find out what your followers and friends want (polls, questions, competitions)
  • Support other authors. Give tips and advice–lend your expertise.
  • Show them who you are (a selfie wouldn’t hurt now and then, show your pets and non-writing related hobbies)
  • Bring your book into life by discussing relatable topics
  • Go behind the scenes and show your journey as an author.
  • Be a reader
  • Take a look at your followers. Activate top follower badges, and thank your loyal supporters.

Source and more information: https://www.mixtusmedia.com/blog/are-you-making-one-of-these-3-book-marketing-mistakes

Giveaway content

Giving something for free might sound unnatural when you used a lot of money to get this far. Of course, you want book sales for your troubles. But sometimes the free lure can earn you sales.

Examples of freebies:

  • the first chapter of your next book
  • a sneak peek of an upcoming book
  • a deleted scene
  • a free first-in-series title before the launch of the next part
  • a free short story or novella
  • a free content library (images, blurbs, deleted scenes, character interviews, book cover versions)

Source and more information: https://insights.bookbub.com/how-promote-your-book-free/

Use The Cover of Your Book

I’ve dealt with book cover design before. Here’s the link to a previous blog post: https://rebeckajager.com/2020/04/17/what-authors-should-know-about-the-book-cover-design-process/

If you cannot afford a professional book designer, use time to make a beautiful cover in Canva, for example. Canva offers cover templates which you can browse by genre. Pay for professional photographs. We writers take for granted that readers pay for our book. The photographers need to eat too. 

When you have a gorgeous cover (the face of your book), use that eye-catcher in your social media posts. 

Remember to create a continuous brand. The same colors, fonts, and related book covers for a series all support your brand, which your customers recognize everywhere. Use consistent account names and steer clear from difficult letter+number combinations.

Build An Author Website

Having your website is a must. How to create one? You’ll find instructions from my previous blog post: https://rebeckajager.com/2019/12/24/1359/

An author’s website should contain the following information:

  • Your bio and photo
  • Excerpts from your books and book cover images
  • A link to buy your book on every platform you offer
  • A way to contact you
  • Links to find you on social media
  • Blog signup form (if you have a blog)
  • Newsletter signup form

Tip: Yes, you should have an author newsletter. 

How to build it? Use a MailChimp plugin, for example. There are numerous other providers. Check out my previous post on the matter:  https://rebeckajager.com/2019/11/10/why-every-writer-needs-a-newsletter/

The website establishes your brand as a writer and acts as a base for directing traffic. Remember to take care of your search engine optimization so that your potential readers find your page among millions. From your site, direct readers to retailer sites, invite them to join your mailing list through free downloads. Ask people to follow you on social media.

Book reviews

How to earn those fantastic five-star reviews which you can boast across your existence on the web? First and foremost: write top-notch quality (means pay a professional editor).

Ask people to review:

  • Ask for a review at the back of your book and on social media
  • Offer an ebook for free
  • Ask for comments in your paid ads
  • Search for book bloggers and email them
  • Swap reviews with other authors
  • Once you have subscribers on your newsletter list, ask them
  • Offer an advanced readers copy (ARC) and establish an ARC launch team
  • Join reader rooms

Source and more information: https://www.thecreativepenn.com/2018/08/29/book-marketing-10-ways-to-get-reviews-for-your-book/

ARC

An advanced reader’s copy is used for promotional purposes before publication. Offer ARCs to readers who will post endorsements and write reviews. An ARC should be free of charge and offered in exchange for newsletter subscriptions because those email addresses are worth their weight in gold. Market the ARCs through every channel at your disposal and gather a set of names as your ARC launch team.

More information: https://www.1106design.com/2019/11/06/what-is-an-advance-reader-copy/

Reader Sites

Did you know you can send book recommendations on several platforms? BookBub and Goodreads are the ones you probably know, but here’s a list of other sites where you can design an author profile: https://www.lifehack.org/articles/technology/10-best-book-recommendation-sites-you-need-know.html

Most big platforms offer paid advertising, but remember than reviewing and recommending other writer’s books is an essential part of building your community.

Paid advertising

Ads on Amazon

“In addition to selling your book on Amazon, you can also promote it there, too. If you do decide to buy advertising, choose the sponsored product ads option. This pay-per-click ad allows you to target Amazon users with keywords that are related to your book.”

Source and more information: https://nybookeditors.com/2018/05/9-tips-for-marketing-your-first-book/

Facebook ads:

Remember that paying for a Facebook ad doesn’t mean you’ll get results as book sales or even clicks on that Amazon link. At the heart of any successful Facebook ad campaign is understanding your marketing goals and thus choosing which action you want the ideal reader to perform. Start by experimenting with a few bucks and register what works. Link your FB ads with the other measures mentioned in this article.

“The first thing to clear up is that there are different types of authors and different goals for your book. And once you are clear on the next step, a reader should take with you, your marketing strategy becomes clearer.”

Source and more information: https://www.andreavahl.com/facebook-advertising/the-4-best-types-of-facebook-ads-for-authors.php

BookBub ads tutorial: https://insights.bookbub.com/tutorial-how-to-use-bookbub-ads-to-promote-any-book/

Plan Your Book Launch!

Now, this is the most important advice I can give you about book marketing. If you just press the publish- button on Amazon and start shouting your marketing message across platforms, you’ve already lost the momentum which you can build beforehand.

More information (with a timetable): https://www.writersdigest.com/publishing-insights/18-ideas-successful-book-launch

You don’t have to throw a lavish launch party in person. You can do it online and record a Youtube video for further use. Even if the idea of an actual event doesn’t get you all excited (because you have to turn up in person and talk about your book in front of people), planning a launch means setting dates for all the marketing operations pre-and post-publication. It requires knowledge and action based upon your ideal readers. 

Some examples:

  • Take care of your SEO and write a list of suitable hashtags according to the genre. 
  • Do a cover reveal
  • Build hype before ARCs, ebook and print publications
  • Create merchandise and plan how to distribute it
  • Build your community (make a list of people who can spread the message)
  • Ask family and friends for help (yes, this includes your author friends)
  • Contact book bloggers
  • Contact possible reviewers
  • Devise social media posts and send them to your supporters via email:
    • Tell them when to post and where: a call to action
    • Design a post for FB, Twitter, Instagram, and so on, complete with images and hashtags. Remember allowed text length in different media.
    • Make posting easy
  • Join Facebook groups and ask the admins if you can post about your launch

And remember to have fun. We don’t become writers unless we have a dream.

What Authors Should Know About The Book Cover Design Process

final hardback cover for wordpress

The Value of A Beautiful Book Cover

Most books evoke a feeling the instant you look at them. In the perfect scenario, the title whips up the intrigue, and the cover has gorgeous artwork. As you read the blurb and author bio, you become convinced that you must buy this book.

The surefire elements to use in a book cover are the Main Character and the setting of your story. Most authors choose this scenario. Some book cover artists have a special gift of creating motion, but a static capture of your hero/heroine in his/her natural habitat works. The aim is to inform the customer about the following facts (within a few second’s decision time):

  • genre
  • mood
  • main character
  • setting and era
  • theme
  • author

If you’re unsure about your book’s title, read my previous blog post about the matter:
The Trouble With Naming Your Book

Look at other author’s choices. If you find a cover that matches all your hopes, find out who the artist is, and hire him/her. Collecting a set of all-time favorites helps you decide on the critical elements. If you hire a professional graphic designer, he will ask what kind of covers you like

See what mystery author Krissy Baccaro has to say about the book cover design process: https://krissybaccaro.com/dont-judge-a-book-by-its-cover-or-should-you/

Read more about Rebecka Jäger’s book cover design services

How to design your next bestseller book cover

Final banner for wordpress

Buried Secrets: Early Release: April 29th!

Families have secrets. Some secrets are locked, sealed and taken to the grave. Others beg to be told. They ooze through cracks a little at a time. You tease them out until an ugly truth is fully exposed. Ella Perri knows there’s something hidden in the family cottage.

In his last breath, Ella’s grandfather reveals to her a startling secret that hints at something sinister. On behalf of her beloved grandfather, she embarks on a dangerous quest for truth. A World War II diary and the 21st century collide as Ella desperately chases every clue in a faraway and unfamiliar setting where the real story begins. Who can be trusted and who has something to hide?

One secret leads to another. Ella must decide: share the secrets and alter the fates of her loved ones forever or become part of the lie that’s been buried deep for decades.

Buried Secrets is a suspenseful mystery with twists and turns that will keep you guessing until the shocking ending.

Buy the e-book from Amazon

Advanced Review Copy: https://booksprout.co/arc/32456/buried-secrets-some-things-should-stay-hidden

How To Write Dystopian Books

Apocalyptic landscape

“Dystopian fiction offers a vision of the future. Dystopias are societies in cataclysmic decline, with characters who battle environmental ruin, technological control, and government oppression. Dystopian novels can challenge readers to think differently about current social and political climates, and in some instances, can even inspire action.”

Source: https://www.masterclass.com/articles/what-is-dystopian-fiction-learn-about-the-5-characteristics-of-dystopian-fiction-with-examples

Laws of Causality

So, anything goes because we can write whatever we want? Well, yes, and a huge NO. Creativity is a good thing when you dive into a bestselling genre with an original storyline. But we’re talking about twisting the course of history. And if you believe my professor, there are laws to obey.

You have to explain what went wrong before your book’s moment of now, but the chain of causality must be plausible. Some sub-branches of the dystopian genre-tree inch toward Sci-fi. If you want to sound the trumpet of doom about the dangers of gene manipulation, you’ve got heaps of research to do. 

What about totalitarian governments? Look at today’s political turmoil. That should be easy to write because so many movies and books have leveled the way. But think of Orwell’s 1984: George never skipped a lesson in political history. His book leads the moneymaker charts today because he wrote a detailed vision of the future. And we might already live in it. That’s how believable his theory is. And if you skipped the boring stuff of Winston Smith holding the secret book of the resistance, read those pages before you write another Hunger Games. I’m not ditching Suzanne Collins, to the contrary. She wrote a cruel twist: reality television.

World-building 

Writing the dystopian or post-apocalyptic genre requires ample world-building skills. What went wrong with humanity or the environment? Did the aliens destroy the earth? Your future must root itself in today’s politics. The causes of destruction convince the audience that your book can take place in the not so distant future. You also need to explain why a handful of people continue to survive.

The Author Interviews

Harper Maze and Sevannah Storm answered my in-depth author interview. These two brave souls have unique views on the causes of the Armageddon. Their answers reveal exciting aspects of the dystopian and post-apocalyptic genre. And they’re amazing writers. Read and learn.

Harper MazeSevannah Storm
1. Tell us about you. Who are you?
Harper Maze. I am from the UK, lived all over the country but currently on the coast in the South East along with my amazing wife and two adorable cats. As well as writing, I have a full-time job as an IT specialist in the Banking industry and include playing top level sports in my past too.Call me Sev. I’m a Christian writing romance, amongst other things. I tried for something less romance and more YA dystopian. Invasion is my first novel in this genre. I have another in mind. I’m finding it quite challenging not to amp the sexual tension.
2. What are you working on now?
I always have two projects on the go, so while a book is out for editing, for example, I can work on something unrelated and return to the other project fresh. I am currently working on my Dystopian Sci-Fi series “Heir of God” and an action-thriller series featuring a character called Savanna Steel too.I finished Invasion on the 20/02/2020. My next project is called Chrysalis. An impending asteroid collision with Earth has the world in a panic. Tara’s family is one of the chosen few to board the ship escaping the planet. This is her story.
3. Why do you write dystopian or post-apocalyptic stories?
Told well they can have impact on readers. There are many things that occur in society that we should pause and reflect on. Dystopian fiction gives us a platform to present possibilities, and the fantasy or Sci-Fi genres provide a good backdrop, at least for me. My hubs challenged me to write a different genre and so Chrysalis and Invasion came into being.
4. What do you love and hate most about the dystopian genre? Any cliches which infuriate you?
I love different approaches to the genre, especially the ones that challenge the status quo. There is a lot of Dystopian fiction about, so finding a new theme can be a challenge. Personally, I am not into Zombies or post-Nuclear war.I love: The high stakes. Life and death situations once more impact our lives. I feel we’ve become complacent. I also love the stretching of my imagination. Science Fiction and Dystopian = entertaining, mind-blowing imagery and concepts.
I hate: How only young adults survive. Gimme a few elders to guide them. Some follow the Lord-of-the-Flies approach; I wasn’t fond of that story.
5. Name your favorite dystopian movie. Why did you choose that one?
This is an easy one for me: Blade Runner. Aging myself, I watched this when it first came out and it was awe-inspiring. I read the novella (Philip K. Dick's ‘Do Androids Dream of Electric Sheep?’) not long after.Bladerunner. The legendary cinematography on it was ahead of its time. Even the soundtrack is breathtaking. Not to mention, it’s a unique premise that deals with human hatred towards synthetics.
6. Why is dystopian such a popular genre of literature?
I believe we live in troubled times, with Global Warming, a growing desperation for power sources as the natural resources become depleted, the threat of nuclear war. Dystopian fiction allows writers and their readers to ask the ‘what if?’ questions. We’re morbidly fascinated with our own demise. It’s also more plausible than a zombie apocalypse. Whether we bring about our destruction with global warming, nuclear war or nature tosses in her hand with solar flares or super volcanos, it could happen tomorrow. Deep inside us, we want to believe we’ll make it and dystopian stories have hope as the currency.
7. YA versus adult dystopian: what's the difference?
From speaking to people, I think that many adults like YA fiction. YA is not much different other than lack of sex and (often) swearing.Simplicity: YA is one or a group of individuals against the cause or corporation and through sheer will and enthusiasm, gain victory.
Adult dystopia has layers; emotional investment where we buy into the villain’s purpose and each aspect has a meaning; the décor, weather, fashion, technology and moral ambiguity the main characters work through.
8. What are the biggest misconceptions about this genre?
It’s not all zombies and nuclear war. There are other ways the planet is being damaged. That we can win against all odds. Independence Day/War of the Worlds: we gave the aliens a cold! Hunger Games: one woman defeats them all. Battlefield Earth (the novel): Jonny kills an entire species.
9. Name the best subgenres for dystopian literature. Which of them fascinates you particularly?
We tend to need to label everything 😊 Dystopian is also subgenre, but there are many themes based on the setting; fantasy, Sci-fi, urban, apocalyptic. My preference is those based on Earth or Earthlike planets. Ecotopian, Society, Environment, Politics, Religion, Totalitarianism. I prefer Ecotopian. I like to imagine a world where something not caused by us brings about our downfall…in the wrong place at the wrong time, whether from solar flares, asteroids or aliens.
10. Do you think that every writer should try writing a dystopian story at least once? Why: yes/no?
If they have a story, and a theme to tell in the genre, yes.Yes. Writing out of your comfort zone challenges the writer; whether it is poetry or historical fiction. The same applies to dystopian; broaden the stagnant neural pathways of our minds but in the end...just tell the story.
Harper MazeSevannah Storm
11. Who do you write to? To yourself, to the public? For fame or money?
I’ve always enjoyed writing and have written for myself and people close to me. However, I beleive I tell a good story and it’s been a dream of mine to have books available for people to read. I have never sought fame. I write for the day I can be free to do it full-time. I would love for all my stories to find publishing homes, for someone, be it agent, publisher or reader, to embrace my stories, to enjoy them.
12. How do you research your dystopian books (history, technology, politics)? Or is everything based on your imagination?
For Heir of God, I have researched because I am dealing with current issues. My setting is an earth in the grips of a volcanic winter after fracking causes the Yellowstone Caldera supervolcano to erupt. By design, fracking causes earthquakes to extract shale gas from the bedrock, and has caused earthquakes of over 5 on the Richter scale. Fracking is still done in some geologically unstable seismic regions.Based on my imagination up until I need information like what gas is airborn and can knock out people if sprayed on them, as an example.
13. How do you find the motivation to write?
I enjoy it and I have stories to tell.The muse is an unrelenting slave driver. You may think you are done with a story and the following day he taunts you with another. The stories need to be told, so I simply type them out. I often call him—my muse, a dictator. He dictates, I type.
14. How do you beat writer's block?
I have many ideas, if one isn’t speaking to me, I put it to one side and work on something else until I hear it again.I persevere, pushing through the slow days, trusting my fingers to know what I want to say even though I haven’t formed the sentences in my mind.
15. What advice would you give to a writer who wants to create a believable & grim future?
The world/setting must be right for the character. The world needs to have rules, such as physics and gravity, light and food and society should have a structure. You can break any rules, providing this is explained. For example, the planet is not like Earth, or the person who can fly is from another planet, or the hero time-traveled. What is important is that the story follows the hero or heroes, and all the characters, be they allies, opponents or people, as well as the setting, support the hero and the hero changing from their initial broken state to a changed and aware hero at the end. Or not if they chose to ignore it.Layers and details. Start with the basics, add layer upon layer…physical environment, emotional manipulation, cultural depth and then cut back. Just because you have this massive world in mind, you don’t hit your readers with it. Imagine yourself in that world Don’t spend paragraphs describing things because you wouldn’t do that in real life.
16. What went wrong in your book? Why did humanity fail?
Frackers 😊 Fracking set off a chain reaction of earthquakes in the Mid-West USA which caused Yellowstone to erupt. The last time it did was approximately 600,000 years ago.Aliens arrived and they weren’t friendly. They use human bodies as husks...carriers while their drillships mine Earth’s core.
17. How much of your books are based on your experiences in life?
Fracking causes earthquakes is a good theme. I have met people with traits like the characters in the book because my characters are human, a mix of strengths and flaws.None, well maybe Mel’s addiction to sugar and caffeine...scarce commodities. She also does what she must to survive.
18. Describe an excellent dystopian book cover. Why do you like it?
The Hunger Games covers, with the evolving Mockingjay pin on the front are very clever. They are instantly recognizable, and they follow the theme of the trilogy. However, this series has already made it, and likely won’t work for new writers. Divergent (Veronica Roth) shows a broken city, a few key landmarks in the background and the heroine as the focus.Divergent by Veronica Roth - because of the layers. It isn’t just a single item on a cover, there’s a broken city at the bottom. Layered covers are more intriguing. Every time you look at it, you see something you missed.
19. Who makes your book covers?
A very talented lady on Fiverr.com has made all my covers. I provide a concept and some basic images and Rebeca combines them over a series of reviews to the final product.
https://www.fiverr.com/rebecacovers
My publishing house does. I tell them what I like with examples and they see what they can create.
20. Describe your ideal reader.
Someone who will take the concepts and thoughts in the book and think about them in the context of what’s happening in reality.Loyal, passionate, greedy...a cheerleader.
Harper MazeSevannah Storm
21. What inspired you to write your latest book?
I had a few ideas, such as a mass-access simulation where a blind girl could see inside the simulation but not realworld. Added to this was a dystopian message about fracking and other destructive methods for fossil fuels. I combined them into the premise “Ready Player One meets Hunger Games meets Divergent, only different”. Since I completed the first version, the world is growing increasingly concerned about climate change, and fracking has been banned in the UK. However, companies still frack within a few miles of Yellowstone in Wyoming. I write many genres, so my latest two works-in-progress are science-fiction romances. What inspired me to write Invasion; I started with a woman in a pawn store in the middle of a nowhere-town. I had images of The Host in my mind, the strange alien creatures but other than that, it was my main character that determined the genre. A kick-ass, strong young engineering student forced to join the resistance when her father is taken.
22. How do you market your books?
When it’s launched – hopefully in April, I plan to use a mixture of Facebook, BookBub and Amazon as well as bloggers and reviewers. It should be exciting for sure, especially as I am hoping to get all five volumes out in a 12-month period.That’s a tough question. I dreamed of living in a lighthouse, punching out books and never seeing a book launch. Since then, I’ve learned I need many social media platforms, book reviews, blogs etc. Ask me this again when I’ve launched my three novels this year.
23. Who is your favorite writer? Why is he/she so good?
Currently, it’s Brandon Sanderson, who is a terrific world builder. His original Mistborn series (The Final Empire, The Well of Ascension and The Hero of Ages) is an example of what I aspire to create. The way he builds Vin as a character, using the world and opponents to help her grow, is an awesome read.Terry Pratchett – there’s always something new when I reread a story. His mind was something to admire; his concepts unique and well thought out.
24. Links to your web-page, social media accounts, and blog.
Website: www.harpermaze.com

FB: www.facebook.com/Harpermazeauthor/

Twitter:
https://twitter.com/harpermaze/

Instagram:

www.instagram.com/Harpermaze/
See: https://sevannahstorm.wixsite.com/website

Twitter: https://twitter.com/sevannah_storm
Wattpad: https://www.wattpad.com/user/Sevannah_Storm (sample pages only)
Website: https://sevannahstorm.wixsite.com/website (Please subscribe to my non-spamming newsletter)
Facebook: https://www.facebook.com/sevannah.storm
Instagram: https://www.instagram.com/sevannah.storm/ (So new on this, could use some support)
Tapas: https://tapas.io/sevannah_storm (sample pages only)
Tumblr: https://sevannahstorm.tumblr.com (never on here, still trying to figure it out)
Pinterest: https://za.pinterest.com/sevannahstorm/
Goodreads: https://www.goodreads.com/user/show/95639379-sevannah-storm
Advertise your book!
“Ready Player One meets Hunger Games meets Divergent, only different”
Heir God
No book links yet, launches will be throughout 2020.

Elements of Website Design For Authors

Web site design

The matter of website design; it all depends where you’re at. If you just started publishing short stories, a blog would be perfect for you and easy to create. Maybe you have ten best sellers out (congrats, you lucky bastard!). That means your author website must house different sales channels.

This article is only a superficial scratch on the fascinating theme of web page design, but I wrote it to guide you onto the path. Remember that you can always add features and scale your business.

Look At Your Competitors

As with book covers, a bit of industrial espionage pays. Check out your competition and write down the observations.

  • Visual content. What’s to like? Images, the free white space which lets the central elements rock? 
  • Commercial content and plugins: buying her book was super easy! I loved his blog.
  • Mechanisms of interaction: I subscribed to her newsletter with one click. I followed his social media accounts in an instant.
  • The fonts are gorgeous. I want that CSS! (stands for Cascading Style Sheets). https://skillcrush.com/2012/04/03/css/

Don’t worry if you don’t get CSS. Themes come with fonts, and you use them like in a text editor; by choosing titles and default text. Experiment.

Phases To Go Through

  1. Choose your platform (WordPressWix, etc.)
  2. Choose a domain name (no cryptic words, make it easy for people to find you!). Register the www- address.  How to get a domain name 
  3. Install the website builder of your choice. Best website builder software: https://www.thebest10websitebuilders.com/charts/2/best-website-builders
  4. Get familiar with the dashboard of the software. 
  5. Choose a theme: https://www.wpbeginner.com/glossary/responsive-theme/
  6. Create a header that consists of a headline and a theme image. Canva is great for making graphic elements. It’s free and offers multiple styles. Choose pictures and a theme that goes with your genre.
  7. Add your core pages. I suggest the following: front/home page, landing page (for offers), books for sale or upcoming books (presale marketing). Additional pages to your liking: short stories, author bio, guest authors (swap for publicity), blog, competitions, and whatever you like.

More information and detailed steps by The Write Practicehttps://thewritepractice.com/building-an-author-website/

Up-to-date Content

Yes, it’s a great idea to have a blog and a newsfeed and social media interaction on your page, but remember that you must keep up with the pulsating beat of updates.

Outdated content from the year 2017 won’t speak for you, to the contrary.

Images

Start with static elements and design them well. Please keep it simple but use high-quality photos. I’ve discussed how to buy commercial pictures in my previous blog post: https://rebeckajager.com/2019/12/11/how-to-design-a-book-cover/

The Main Message

“Authors often make the mistake of thinking that people visit their websites just to read their bio. Are you, the author, important? Sure, but your book is more important. Let people know they’re on an author’s website by making your product the star of the show.”

Source and more information: https://blog.reedsy.com/author-websites/

Tell the potential customers who you are as an author, and advertise your book. Always add a functioning link to Amazon or some other bookstore. Remember that each extra action causes your customers to fall out of the sales funnel. Make buying as easy as possible

Establishing a PayPal account and using the PayPal button has become rather easy nowadays. Remember to count printing, sending the book, and all other expenses so that you break at least even. If e-commerce becomes too complicated, just use the Amazon/Nook/Kobo/Play Books, etc. links with a buy now- button.

Remember to test. Everything on your page must work before you publish it!

An extra puzzle: what would make people come back to your site?

Plugins

A plugin is a mini-application that you can incorporate into your site. Most website builders offer a range of free plugins, but extra features demand a small monthly/yearly fee.

Examples:

Always test that the plugin works before you publish new content! 

Experiment, read DIY- articles and try again. If you fail, log into Fiverr and search for a skilled IT person.

For more information: https://www.makealivingwriting.com/12-essential-free-wordpress-plugins-for-your-writer-website/

Site Speed

If your header image is 15 Megabytes and takes twenty seconds to load, nobody cares if it’s incredible. Pack your images and lose the extra byte size. 

For more information on image formats: https://themeisle.com/blog/best-image-format/

Test your site speed with several different browsers and operating systems. Ask friends and family to experiment. Post a poll on social media and allow fans to voice their opinion.

Scalability

Scalability means that your website theme and the mechanics behind the visual facade adapt to different viewer devices and screen sizes. Open that mobile phone of yours and check your visuals. Ask friends to look at pages and click on the links. Request an honest opinion and have them answer a few questions. The process is similar to the beta reading of your book.

Remember that having no author site is the worst option. Having a 90s feel with everything blinking 100 mph is almost as bad as having no page. Boasting a smooth functioning website is your calling card as a professional writer. 

SEO- search-Engine Optimization

People must find you among a kazillion other writers and bloggers. If you don’t know what the infamous SEO means, check out my previous blog post on the subject: https://rebeckajager.com/2019/03/12/search-engine-optimization-for-writers/

Building An Author Brand

Branding means that you use consistent features throughout your virtual existence. Having the same account name everywhere and using a logo helps people recognize you wherever they stumble upon your content. 

A film-noir color scheme on your website? Great! (if you’re a mystery writer). Use the same header on your social media. After you get the hang of branding, a consistent effort soon becomes second nature.

But, a brand is much more than colors and visuals. You know what a writer’s voice is, don’t you? The brand is your voice when it comes to the web: instantly recognizable and consists of a thousand little things.

“Brand is everything people perceive you as. It’s your personality, every word you write, the fonts and colors you use, the way you make people feel when they read your books or visit your website. Many people wrongly equate brand to a logo or website colors and although these are brand elements, a brand is much more than just these graphic aspects.”

Source and more information on branding your writing career: https://www.thecreativepenn.com/2017/11/10/authentic-author-brand/

Remember that practice makes perfect. 

Landing Page

Start simple and add complicated elements after you master the basics. Create a landing page if you don’t know what else to do. Many website builders and emailing software offer articles and advice on how to create a simple landing page.

A landing page should:

  • House your writer bio (short) 
  • Show off your products = books
  • Engage the customer and keep the conversation going
  • Offer promo codes and discounts (IMPORTANT!)
  • Advertise an incentive to a selected group of customers (give them a VIP-feeling)
  • Gather those precious contact details

Source and more information: https://mailchimp.com/resources/landing-pages-design-tips/

TIP: Think like your customer. What do you value when you look for a book to buy?

Have fun, and ask me if you’re baffled. Request to join my Facebook group for writers to discuss the matter: https://www.facebook.com/groups/569574570248527

How to Design a Book Cover

covers

Most books evoke a feeling the instant you look at them. In the perfect scenario, the title whips up the intrigue, and the cover has gorgeous artwork. As you read the blurb and author bio, you become convinced that you must buy this book. 

The surefire elements to use in a book cover are the Main Character and the setting of your story. Most authors choose this scenario. Some book cover artists have a special gift of creating motion, but a static capture of your hero/heroine in his/her natural habitat works. The aim is to inform the customer about the following facts (within a few second’s decision time):

  • genre
  • mood
  • main character
  • setting and era
  • theme 
  • author

If you’re unsure about your book’s title, read my previous blog post about the matter: https://rebeckajager.com/2019/09/27/the-trouble-with-naming-your-book/

Look at other author’s choices. If you find a cover that matches all your hopes, find out who the artist is, and hire him/her. Collecting a set of all-time favorites helps you decide on the critical elements. If you hire a professional graphic designer, he will ask what kind of covers you like.

What you need to decide

It doesn’t matter at this point who will do the cover. Before any of the graphical work starts, you must make up your mind on several matters.

  1. Do you want to feature your main character or characters on the cover? If the answer is yes, you must know what the hero wears and how the heroine loves to braid her hair. What is the Main Character’s weapon of choice? Remember that nobody knows your sassy protagonist like you do. 
  2. Setting/ the background. Do you have an essential place in your book which could work as the backdrop of the cover? Decide on weather, time of day, geography…and so on.
  3. Do you have a color scheme or other preferences? Which matches your idea of a cover style: magical, sparkly, dark, futuristic, dystopian? Bright light or a sharp contrast?
  4. What are the themes of your book? Which genre? Do you want a traditional cover or something which will stand out among your numerous competitors?
  5. Do you have symbols that could make a different cover?
  6. What fonts do you like? What is your subtitle?
  7. Author bio: you need an introduction to the back cover. Why would people read a book by you? Who are you as a writer?
  8. Blurb!! This is important. Why would the readers love your book? Write the blurb for the ideal reader.
  9. Provide the artist a defining moment from your book. Do you want this moment portrayed on the cover?
  10.  If you adore some book cover, define what is so great about it? Fonts, image, design, style?

Symbols

Sometimes, you need to stand out among competitors, and that means choosing a different approach.

Symbols

A modern dystopian example of symbol usage is The Hunger Games trilogy. George Orwell’s 1984, a classic, has worn several famous book cover designs since the first edition in 1949. This evergreen dystopian has spawned famous words like “Orwellian.” The ever-watchful eye featured in many a cover of 1984 has become the icon of Big Brother.

Another dystopian example is Margaret Atwood’s The handmaid’s Tale. We all know what the red hood means. The books mentioned above (and their movie/tv-series adaptations) have become so famous that their imagery is part of our subconsciousness. If your story has a central theme or a potent symbol, why not use it. 

Doing It By Yourself

An e-book cover for Amazon is the easy part. But if you plan on publishing a paperback and a hardcover, not to mention an audiobook, you must know the exact dimensions! Printing a book with an error in the trim size becomes expensive. If your book comes out in several formats, I suggest you hire a professional designer.

Amazon KDP paperback templates: https://kdp.amazon.com/en_US/help/topic/G201834230

You need to know in advance:

  • Operating system (Ios or Windows)
  • Trim size: the most common trim size for paperbacks in the US is 6″ x 9″ (15.24 x 22.86 cm), but you have several trim size options. If you’re unsure which size to pick, find books with content similar to yours to get an idea of what readers expect.
  • Language
  • Page count which affects the trim size
  • Remember to leave room for the barcode on the back

Choose a Cover Image

The easiest way to start is to choose a photo from an image bank, download it to Canva or some other graphic editor and start experimenting. If you’ve got excellent image manipulation skills up your sleeve, combine two or more images.

Each image bank embellishes available photos/illustrations with keywords. You can find the spitting image of your MC by listing physical descriptions. Reserve time for the search. The cover is your book’s face and one of the critical components of buyer decision making.

“This should go without saying, but your picture should match your genre. Could you imagine if Stephen King’s It had a cute puppy on the cover? The reader would surely be in for a surprise. Now, that example may seem a bit extreme. But there are too many authors out there who don’t get specific enough with their picture. And remember, your photo shouldn’t just fit your genre. It should also support your specific book.”

Source and more information: https://kindlepreneur.com/book-cover-ideas/

Image Banks

The services mentioned below rank their stock in different categories. You should always check the license of a particular image before you use it on a print product. Each company offers various pricing and payment methods. You can buy a single image or several each month.

IStock: https://www.istockphoto.com/

Shutterstock: https://www.shutterstock.com/

Getty Images: https://www.gettyimages.fi/

123RF: https://www.123rf.com/

Design Tools 

Canva https://www.canva.com/create/book-covers/

(Free and Pro versions have different characteristics.)

Adobe Photoshop: https://www.adobe.com/products/photoshop.html

Adobe Illustrator: https://www.adobe.com/products/illustrator.html

Adobe Spark: https://spark.adobe.com/make/book-cover-maker/

Font Choices

“Fonts are unquestionably one of the most important things that appear on a book cover – often being the “make or break” factor. The type of font you should use will largely depend on the genre that your book is written in. A recommendation that I made in my previous blog posts is to always look at the bestselling book covers within your genre.”

Source and more information: http://inspiredcoverdesigns.com/the-best-fonts-to-use-on-a-book-cover-by-genre/

Factors to consider:

  • Layout
  • Sentence structure
  • Direction
  • Color

“A study from an MIT psychologist found a direct link between a poor layout and negative emotions in readers.”

Source and more information: https://kindlepreneur.com/book-cover-typography-font/

Hiring a Professional Graphic Designer

Decide if you’ll settle for a premade cover. The process is easy, the artist replaces the Lorem Ipsum text with your author name and book title, bio, and blurb. But you won’t get a unique book cover.

Example: https://thebookcoverdesigner.com/

If you want the designer to make an exquisite cover, start by looking for professional illustrators and artists:

Fiverr

Reedsy: https://reedsy.com/#/freelancers

Choose category design.

Or Google for book cover designers. Ask other authors about experiences working with a particular artist.

How to Make Sure Your Readers Love The Cover?

Publish different versions of the final cover on social media and ask your followers to voice their opinion. Cover reveals work as pre-release marketing. You can even design a campaign or contest around the cover reveal.

If you need help, ask me. I also design book covers.


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