Most books evoke a feeling the instant you look at them. In the perfect scenario, the title whips up the intrigue, and the cover has gorgeous artwork. As you read the blurb and author bio, you become convinced that you must buy this book.
The surefire elements to use in a book cover are the Main Character and the setting of your story. Most authors choose this scenario. Some book cover artists have a special gift of creating motion, but a static capture of your hero/heroine in his/her natural habitat works. The aim is to inform the customer about the following facts (within a few second’s decision time):
Look at other author’s choices. If you find a cover that matches all your hopes, find out who the artist is, and hire him/her. Collecting a set of all-time favorites helps you decide on the critical elements. If you hire a professional graphic designer, he will ask what kind of covers you like.
What you need to decide
It doesn’t matter at this point who will do the cover. Before any of the graphical work starts, you must make up your mind on several matters.
Do you want to feature your main character or characters on the cover? If the answer is yes, you must know what the hero wears and how the heroine loves to braid her hair. What is the Main Character’s weapon of choice? Remember that nobody knows your sassy protagonist like you do.
Setting/ the background. Do you have an essential place in your book which could work as the backdrop of the cover? Decide on weather, time of day, geography…and so on.
Do you have a color scheme or other preferences? Which matches your idea of a cover style: magical, sparkly, dark, futuristic, dystopian? Bright light or a sharp contrast?
What are the themes of your book? Which genre? Do you want a traditional cover or something which will stand out among your numerous competitors?
Do you have symbols that could make a different cover?
What fonts do you like? What is your subtitle?
Author bio: you need an introduction to the back cover. Why would people read a book by you? Who are you as a writer?
Blurb!! This is important. Why would the readers love your book? Write the blurb for the ideal reader.
Provide the artist a defining moment from your book. Do you want this moment portrayed on the cover?
If you adore some book cover, define what is so great about it? Fonts, image, design, style?
Sometimes, you need to stand out among competitors, and that means choosing a different approach.
A modern dystopian example of symbol usage is The Hunger Games trilogy. George Orwell’s 1984, a classic, has worn several famous book cover designs since the first edition in 1949. This evergreen dystopian has spawned famous words like “Orwellian.” The ever-watchful eye featured in many a cover of 1984 has become the icon of Big Brother.
Another dystopian example is Margaret Atwood‘s The handmaid’s Tale. We all know what the red hood means. The books mentioned above (and their movie/tv-series adaptations) have become so famous that their imagery is part of our subconsciousness. If your story has a central theme or a potent symbol, why not use it.
Doing It By Yourself
An e-book cover for Amazon is the easy part. But if you plan on publishing a paperback and a hardcover, not to mention an audiobook, you must know the exact dimensions! Printing a book with an error in the trim size becomes expensive. If your book comes out in several formats, I suggest you hire a professional designer.
Trim size: the most common trim size for paperbacks in the US is 6″ x 9″ (15.24 x 22.86 cm), but you have several trim size options. If you’re unsure which size to pick, find books with content similar to yours to get an idea of what readers expect.
Page count which affects the trim size
Remember to leave room for the barcode on the back
Choose a Cover Image
The easiest way to start is to choose a photo from an image bank, download it to Canva or some other graphic editor and start experimenting. If you’ve got excellent image manipulation skills up your sleeve, combine two or more images.
Each image bank embellishes available photos/illustrations with keywords. You can find the spitting image of your MC by listing physical descriptions. Reserve time for the search. The cover is your book’s face and one of the critical components of buyer decision making.
“This should go without saying, but your picture should match your genre. Could you imagine if Stephen King’s It had a cute puppy on the cover? The reader would surely be in for a surprise. Now, that example may seem a bit extreme. But there are too many authors out there who don’t get specific enough with their picture. And remember, your photo shouldn’t just fit your genre. It should also support your specific book.”
The services mentioned below rank their stock in different categories. You should always check the license of a particular image before you use it on a print product. Each company offers various pricing and payment methods. You can buy a single image or several each month.
“Fonts are unquestionably one of the most important things that appear on a book cover – often being the “make or break” factor. The type of font you should use will largely depend on the genre that your book is written in. A recommendation that I made in my previous blog posts is to always look at the bestselling book covers within your genre.”
Or Google for book cover designers. Ask other authors about experiences working with a particular artist.
How to Make Sure Your Readers Love The Cover?
Publish different versions of the final cover on social media and ask your followers to voice their opinion. Cover reveals work as pre-release marketing. You can even design a campaign or contest around the cover reveal.
When you write a book alone you’re single: nobody cares if you don’t take out the trash, or if you sleep until noon surrounded by beer cans. A writer’s block lasting for three months will drive you crazy, but it won’t delay anyone else’s career.
The case of joint-authoring reminds a marriage. You have a common goal (I hope), and you’re prepared to work together. You also annoy each other sometimes, and small matters can cause huge fights. Afterward, you go on writing the book like nothing happened.
Is Co-authoring a book the right choice for you?
Writing a book together with your natural rivals demands that you trust and honor your colleagues. Choose people whose writing style appeals to you. But what if one of you makes it big with his own product while you’re still struggling with the joint project? The feeling of envy belongs to the literary business. Put jealousy aside and work harder with him. And if the co-operation doesn’t work out, have a plan B ready.
Co-authoring is a serious commitment which shouldn’t be entered lightly. Stay true to your writing buddies through thick and thin. Be honest with them. You have equal rights and duties.
Plus factors of the pact
You only have to write a part of the text because other writers do their part.
You have expert help at hand. People who know your plot offer great tips. Each one notices different things.
Your pals have the drive to help you because without you succeeding, they won’t cross the finish line.
You have several people with their unique fanbase shouting your message across social media. Coordinate your efforts.
Splitting the costs for editing and book cover. You don’t have to pay for everything without someone participating.
You have different strengths and weaknesses. Together you make a stronger unit than alone. One of you knows weapons like a professional SWAT officer, another one creates a killer emotional impact…
You split the money you get, and the money is far from a jackpot, to begin with.
Amazon doesn’t have a feature to divide the authorship of a book. You must decide which one of you portrays the book on her author page.
Sometimes joint authorship means re-writing something which would have been a simple thing by yourself. The plus sides are so big that this is a small nuisance.
One of you will write more than the others.
Risks of departing and all amounts to nothing
Tips for Survival
You must have experience, something to bring to the table. Don’t expect anyone to teach you the basics of creative writing for free.
If someone gives non-constructive commentary, be honest about it; otherwise, you’re going to have a violent fall out at some point.
Agree on SoMe postings and PR: what to tell and when? Ask your partners before you post.
Write a roadmap and a scene list for the book. This way you minimize rewriting because you don’t develop the plot into conflicting directions.
Agree who writes which part beforehand. Divide the workload evenly.
Create character wrap sheets for all major characters. The co-authors must know each other’s characters like their own pockets if the same characters run through the book.
Share material openly with your writing buddies. Teach others, and they’ll teach you. If you guard your treasured content, how can you expect others to put it all out?
Split the costs evenly. The same goes with incoming money, like royalties.
Agree on copyright.
Negotiate and present justified & clear arguments.
Enter this challenge with an attitude for adventure. It won’t be a walk in the park, I can promise you that. Strike a deal on deadlines, and I’m not talking about synchronizing word counts. Be flexible. Each writer has a different style and mentality. But if your writing buddy gets in trouble with a plot twist, or loses motivation, step in to help. Each one of you will face several writer’s blocks on the way.
Encourage each other to go on. Say out loud when you struggle. This is the most crucial piece of advice I can give you.
What can go seriously wrong?
Unfortunately, everything can go wrong. Usually, life intervenes. What if one of you gets hit by a car and cannot work for months? On a less morbid note, can your motivation take long breaks from the joint project, and pick up writing like nothing happened?
You are likely to disagree about different publishing routes and other life-and-death questions. If you own 50-50% rights of characters and plot, who has the final say? I mean this one can stop publishing after several years of hard work.
What do you consider a deal-breaker? Speak your mind through the whole process. Voice doubts in time!
People have spouses, children and day jobs. Writers usually face losing their job as a possibility to write more, but sometimes the opposite happens: you must work two or three jobs to support your loved ones. You won’t have time to write—or sleep. What happens to joint joint-authorship if one of you cannot deliver, not even after lenient deadlines? It’s human nature to hang on to something we love although we have no power to go on. Writers are incredibly ambitious and letting go is harder if you’re friends with your writing buddies.
What if the one who has to drop out is you?
My advice is this: stay in contact with your former writing buddies. Keep them updated on your situation. Another chance to co-operate might dawn in your future. To avoid a mental meltdown, be honest to your writing colleagues. Request a time-out or stop participating if you must. The others will understand your predicament.
Tools of Co-operation
Call each other if you live in the same country. I, on the other hand, live at the Northern end of Europe. I use mostly email and shared Word files to communicate. Skype is an excellent option because on the live video you see the reactions of others.
Do your writing on Google Docs where everyone can edit and leave comments. Be open-minded about editing. Google Drive and Online Word are good choices- both allow you to synchronize your laptop edition into the shared Cloud. The internet overflows with workshop software, both for PC and IOS operating systems. With the various mobile phone apps, you can edit or comment on other people’s text on the go.
Keep track of your changes. Have a specific file for the final draft. One of you might know the correct format for a finished manuscript, or you can buy the service.
Use a professional editor of high quality. The capability to give ruthless critique diminishes when you become friends with your co-authors. An editor will polish the rough edges and get rid of excess wordiness. The route of choice to publishing makes no difference: well-edited is half-sold in the Indie world as well.
I’m back with the concept of the villain because he/she is crucial to your story. As far as I can remember, I wanted to write a brutal villain who will stop at nothing. And I remember movies by their villainous character actors.
“In their role as an adversary, the villain serves as an obstacle the hero must struggle to overcome. In their role as a foil, the villain exemplifies characteristics that are diametrically opposed to those of the hero, creating a contrast distinguishing heroic traits from villainous ones.”
The definition reminds writers of the importance of struggle but contains various traps which can cast your evil one with one of the extras. The antagonist is a series of obstacles on the hero’s journey, but also an entity of his own. He has to be of the same caliber as your protagonist- preferably stronger. You wouldn’t confront Batman with a minor criminal in the final battle, would you? The Joker, played by Jack Nicholson or Heath Ledger, is an unstoppable force of nature.
The villain is a central character of your book and you must treat him with respect.
Remember, he’ll fool you- like any respectable villain would deceive a cop during the initial interrogation. Each layer of deceit leads you closer to what makes him tick. That’s the point of the character interview. You might never tell the reader what he does first thing in the morning- unless that signifies something important- but you can resource the library of him when you write the groundbreaking villain moments I’ll discuss next.
If you know the depths of the villain, you know instinctively what his reactions are.
Groundbreaking Villain Moments
Whether you outline your story or start tapping away in the presence of your divine muse, remember to create major plot points for the villain. These key scenes can make the character relatable, or scare the shit out of your readers if that’s what you’re aiming for.
My list of villainous scenes isn’t complete. I’ve chosen the important few, with movie clip examples.
The First Look
The first impression of the antagonist defines the image of the hero’s counterforce. How do you introduce the villain? Hopefully not by describing his hair and eye color, and his dashing good looks which make the ground shake beneath your feet. Don’t get me wrong- I daydream of good-looking villains, but you must start with:
his first crime
the first harsh word
the evil glance
he camouflaged as the slightly creepy everyman
someone you’d never suspect but happens to be on the scene
And so on. The sky is the limit with villain introductions.
When I was seven, a known bully- a big one- waited for me on my way home from school. Trying to outrun him was futile, and he knew where I lived. He caught me and suffocated me with snow. This happened each winter afternoon until I learned the subtle art of evasion.
Meeting your villain is like the childhood moment when an overpowering person grabs your arm and you understand that he’s not letting go.
Think of ways to make the reader afraid of him- or what he can cause- and you’re on the right road. We’re talking about power and violence. You might go the sly route: let him appear harmless, and the fear doubles with shock as he strikes. The ill omen of doubt must be present from the beginning. Building a believable personification of evil is hard work.
The First Confrontation
“The moment when your villain and hero meet face-to-face is a wonderful opportunity to show us why your villain will be a good foil for your hero. These confrontations are at their best when the villain reveals a chink in your hero’s armor.”
At the end of the scene, we understand that something is seriously wrong with the movie’s world.
The Hero’s Temporary Defeat
You’ll recognize the hero’s failure from every Hollywood movie you love. You can combine this scene with The Villain Shows His Cards, or The Monologue– the spot in the James Bond movie where Ernst Stavro Blofeld describes his complete plan to rule the world.
The Hero’s Temporary defeat deals with stakes. You’ve given us the stakes at the beginning of your hero’s journey (inciting incident) and when you introduced the villain. Now is the time to provide us with a bitter taste of defeat. The temporary failure means a foretaste of death.
What would a bad guy do if your loved one was at his mercy and you were unable to stop him?
The occasional movie-goer knows instinctively that the hero will get help, or he has an ace up his sleeve, or the villain is so mesmerized by his plan that he doesn’t see the sidekick creeping up on him… whatever you choose as the vessel of turning the tables, and moving towards the resolution. Temporary defeat is at its best when the reader believes that the hero cannot recover from the blow.
It’s your villain’s grand moment. Let him show off his hideousness. In movies, this trope takes a hell of an actor to twist the scene into something previously unseen.
The Origin Story
The Origin Story is the villain’s chance to explain himself. Let his humanity shine through, and the reader can relate to him. Take Marvel character Loki: “sibling rivalry and daddy issues explain his actions. Being always in Thor’s shadow isn’t good for Loki’s overall mental health, and finding out that he’s adopted doesn’t help.”
Most of us don’t work for the Devil. Reasons like: “the end sanctify the means” and “history demands action” and “I obeyed orders” have paved the way to hell on many occasion. The explanations don’t make the crime justifiable but offer a view on human logic.
Remember that explaining the Devil can take the scare away. If your evil one is a psychopath, don’t bother with the origin story.
Sometimes the human mind attempts to see something which isn’t there. The search for Ted Bundy’s soul is futile. Javier Bardem offers one of the most accurate movie depictions of psychopathy as the stone-cold hitman Anton Chigurh in No Country for Old Men. He needs no origin story. He is what he is.
The hotel scene between Woody Harrelson and Javier Bardem is pure brilliance:
To find out more, including how to control cookies, see here: