So, You Love Post-apocalyptic Books and Wanna Write One?

Let’s talk about tropes

Maybe you’ve already published a post-apocalyptic or dystopian book, and you’re selling like hotcakes? Then you must have dealt with some major tropes of the genre, congrats! You’ve probably hit the exact tropes of your reader niche. Yet, you did it with an original touch to offer a unique reading experience.

Let’s face it, readers expect to find familiar elements but they don’t fancy a rip-off. The latter leads to acidic one-star reviews and public shaming.

Who is Your Comp Author?

Tropes? That sounds like we authors just imitate the big names of the industry. No, the fans who pick up our books, crave zombies, nuclear war, oppressive government, and a handful of friends surviving against the impossible odds (or fighting each other to the death). But they also enjoy different plot styles, writer’s voice, and a novel approach to a trustworthy concept,

Check out the bestsellers in your genre; pick a sub-genre you love.

Then start wading through the reviews from five to one star to find what you have in common with that particular bestseller. Remember to choose an indie author who didn’t publish yesterday but manages to sell hundreds of copies a day after the feeding frenzy of a book launch has turned into grease calm.

Don’t know the sales amount of your comp author? Use: https://kindlepreneur.com/amazon-kdp-sales-rank-calculator/

What do their reviews say?

  • “Loved the action…”
  • “Great characters…”
  • “Meticulous research, realistic…”
  • “Nothing new but entertaining…”
  • “I hated the violence…”

What do your reviews have in common with the big indie names? If you haven’t written your story yet, it doesn’t matter. You have a reading history: what do you admire & love? Do you want to write like those authors? Then research why readers buy their books. It’s all spelled out in the reviews.

Genre Expectations

The Walking Dead Season 1 Poster, AMC, 2010

Science Fiction is a broad category. It encompasses Star Trek (Space Opera) and The Walking Dead (Zombie Apocalypse), and Military Science Fiction, not to mention aliens and colonization. In some areas, the books and movies close in on Fantasy or Romance. Some authors mix genres deliberately and manage to sell but I wouldn’t recommend that if this is your first book.

Not all post-apocalyptic fans look for zombies (who doesn’t love zombies?) Well, fans of The Hunger Games, for example. YA fighting arena is a separate field.

The level of fact-checking also varies from one sub-genre to another. If you write Military Science Fiction (or anything about the military) be sure to check your ammo, tactical terms, and ranks! Or you’ll be heading for those one-star reviews. Hard Science Fiction is another tough category. If your post-apocalyptic novel wants to attract the hard science nerds, double-check your A-bomb’s radiation particles and their half-life.

Common Post-apocalyptic Tropes

  • What caused the apocalypse? This question offers a thousand origin stories: nuclear war, deadly virus epidemic, drought, flood…
  • What happened before, during, and after the cataclysmic event. You can form ideologies, alternative history paths and legends told to those who weren’t around to see the event.
  • Characters: if you’re a fan, you’ve seen it all. Take TWD: what a diverse group of survivors! The main character must have an origin story and the end of the world offers beautiful ways to change a character (character arc, remember?). The people around you: your family/friends, colleagues: how would they change after a nuclear war? How would your granny react to zombies?
  • Rebuilding: who controls it? Shall the survivors get a society they dreamt of or is it another nightmare? Do your people just carry on, as usual, weathering the storm?

Trope Resources

Here’s a list of great tropes & cliches to recycle:

Nothing stops you from starting a string in Quora, Facebook, or Reddit. Ask which cliches people love or hate. Goodreads has plenty of post-apocalyptic and sci-fi-related book groups. Everyone seems to hate a cliche but you might ask: “which dystopian tropes you like,” or “which author recycled the chosen one- cliche best?”

Happy writing!

Related posts:

Author Interviews and Guest Authors

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You might wonder why you should allow another author to post on your blog. It boosts your SEO (search engine optimization= you might rank higher on Google as a result).

You can add a fellow scribe as a WordPress user: https://wiredimpact.com/support/adding-guest-author/

You can also ask a friend to send you the texts and images, and post them yourself.

Finnish author Rebecka Jäger writes post-apocalyptic adventures. Read the author interview of Rebecka Jäger by Fiona McVie.

Rebecka publishes her book on Amazon Kindle Store and as paperbacks, hardcovers via Barnes and Noble.

 

Author Selfies

As a writer, you’re active on social media, right? For most of us, talking about our work comes naturally after a period of awkward shyness. When you gain confidence, advertising your book or short story becomes second nature. 

There’s an extra asset: you! Yes, your readers are dying to know who you are and what’s your writing process. Here, we enter the terrifying phase. For those who don’t take selfies daily, the first author photograph would be the image on the back of your book. The book cover artist will ask for the author’s portrait to accompany a passage on your writing career. 

Why should a customer pay for your book? Because you’re a hell of a writer, duh!

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Some examples or yours truly as the model.

The Dreaded Moment

For some of us, one extra photo among a mobile stream of selfies is no biggie. Just capture your profile using the best camera angle at the end of a selfie stick and open an image retouching app. Voila! The bravest of writers venture on dangerous soil: publish a bikini picture from the recent vacation.

For the rest of mankind, letting the world see our wrinkles, puffy eyes, and triple chins is a nightmare. If you have serious self-confidence issues, I suggest a visit to the professional photographer. He or she will create an atmosphere of a world-famous author and highlight your best features. This method also ensures the required quality pixel-wise.

The Gadgets

If you do half of your marketing by yourself (like me), learning to take selfies is a required skill. Discovering how to display your best side brings personal joy as well. Readers communicate with the author of their favorite book, especially if they know what you look like.

A selfie stick is used to take photographs or videos by positioning a digital camera device, typically a smartphone, beyond the normal range of the arm. This allows for shots to be taken at angles and distances that would not have been possible with the human arm by itself. A quality selfie stick can save your phone from being dropped into the Niagara Falls as you pose for the perfect photo!

The rods are typically extensible. Luxury models, which work via a wireless connection, have a remote shutter button. And that is an excellent feature if you want to show your followers the beauty of your homestead.

Camera Angle

Using the stick allows you to include the scenery. Also, the downward-facing camera angle makes your face look narrower and the eyes bigger. For me, this works as my puffy eyes disappear. Experiment, it’s fun. I’m forty-eight years old, but with some secret tricks, I look thirty.

  1. Look up toward the camera
  2. Extend your head away from your neck
  3. Relax your mouth, and exhale
  4. Instead of holding your phone in front of you, keep it to the side 
  5. Spin until you find your best light. Direct daylight and fluorescent tubes produce images that are worlds apart. Find which lighting suits you.
  6. Use props like hats, scarves, and sunglasses to hide flaws. As you become a better photographer, you won’t need them.

Source and more information: https://www.cosmopolitan.com/style-beauty/a12378/take-the-best-selfie/

An extra hack: try the camera’s portrait mode.

The Retouching Apps

Adobe Photoshop and Lightroom are professional image manipulation applications, and their price is compatibly high. I use both and will never go back. But you can search for free mobile apps from your app store. Most house advertisement which might distract use but offer pro versions for a few bucks.

To name some

  • AirBrush
  • FaceTune 2
  • Pixelmator
  • Photoshop Fix
  • Fotor
  • Visage
  • TouchRetouch
  • Parfait
  • YouCam Makeup
  • VSCO
  • And many more…

Source and more information: https://expertphotography.com/photo-retouching-apps/

Source and more information: https://www.dailydot.com/debug/best-selfie-apps-iphone-android/

The Beginner‘s Mistakes

If you write romance, why not exercise a 1980s soft filter? Most novice photo retouchers amplify each effect to the max, which will leave your face and background hazy. Every follower spots you overdid the editing.

Narrowing your face and enlargening your eyes will make your author selfie look like a Manga character. And that’s fine if you write manga, but a serious writer wouldn’t wear teddy bear ears and nose either, even if the app offered some.

The best selfies exhibit you in your natural habitat. If you run each morning, take a selfie in front of the sunrise. If cooking is your hobby, why not take a casual photo with the delicious result?

Maybe you bought a new dress? Share the end result of hairdressing and makeup. Most of us enjoy life’s simple joys. Whatever your interests are, some of your readers know in an instant what you mean. Your dad’s old SUV might work as a backdrop. We don’t need a tribe of Bedouins as extras for a full-blown Hollywood photoshoot in the Saharan desert. But if that’s your thing, I say go for it.

You rewrote your opening chapter twenty times, and the same goes for learning to edit. Retouching a photograph is like editing a book. As with everything else, practice makes perfect.

Check out my Instagram profile.

For more visual content, meet me on Pinterest.

Other posts on Rebecka Jäger’s blog:

Why Every Writer Needs a Newsletter

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Want to start a writer’s newsletter? I heard the BLAH. But you want people to buy your book, don’t you? Everybody screams: yes! Maybe you have an author presence on several social media platforms, and creating another content channel feels like much work and no fun.

I always say: choose your weapons. We have our preferences, and someone swims like a fish on Twitter as the next person loves Instagram (I do). When you open a new channel to reach for your readers, nothing is more direct than a newsletter. The preferred message arrives at people’s private inboxes. The list of your newsletter subscribers is a database of potential book-buying customers.

The Introvert Dilemma

Many of us are introverts and miss the golden times when authors sat typing while sipping red wine and chain-smoking. The manuscript traveled via snail mail to the publisher who took care of the rest, which became history.

Well, those days are long gone. Even if you hook the agent with a genius query letter, and consequently, Barnes & Noble is dying to publish your book, they still want you to market it! The agent takes a look at your social media presence, and so does the publisher. Do you blog? How many subscribe to your newsletter? Three? Thirty? Three thousand? The numbers don’t lie; they tell the professionals that you know how to market, and you’re a potential moneymaker. 

Writing is easy; selling the book is the hard part. Not selling has created more disgruntled ex-writers than booze and the Second World War combined.

The Facebook Poll

If you’re not a member of my Facebook Writer’s Group, join now: https://www.facebook.com/groups/569574570248527

I asked the members which issue I should blog about next, and the answer is (ta-da): Author Newsletter.

This is because writers think the newsletter is the hardest channel to create because of technical difficulties with WordPress plugins and what-not IT- problems. But there’s another obstacle which is more difficult to overcome: fear of marketing your brainchild.

Making a Connection

There’s no going around this evil duty: you must establish a newsletter. And newsletter marketing is so much more than blasting: “Buy my book!” on days without end.

“If you’re an author, this means identifying the target market for your books and understanding how they spend their time online. If you’re writing for a young adult audience, spend some time immersing yourself in the densely populated online world of YA readers and writers. What do they like to see from YA authors online? How do they discover new books and new authors?”

Source and more information: https://writersedit.com/self-publishing/ultimate-guide-establishing-author-newsletter/

And: https://writersedit.com/self-publishing/ultimate-guide-online-author-presence/

 The Subject Matter

Think about your Social Media posts. You’ve established a set of content types and subjects which your followers enjoy. Use that knowledge when you create newsletters. Programs like MailChimp (which I use) have excellent tutorials that guide you toward better marketing. The web overfills with marketing courses for writers. Ask your author friends who sell impressive figures, on Amazon or elsewhere, how they studied marketing.

Steps of creating The Author Newsletter

  1. Choose a newsletter program to use. MailChimp, Campaign Monitor, Constant Contact, AWeber, and many more.
  2. Embed a subscription form on your website. Sometimes you need to copy-paste a string or HTML- code from the newsletter software to WordPress or whoever hosts your site. Allow subscribers to sign up via a form in the sidebar or footer on every page of your website.
  3. Decide how often you send. Once a month is enough if you ask me. This frequency also allows you time to design awesome content.
  4. Gather subscribers before sending out anything. Offer a freebie in return for giving their email address.
  5. Compose your newsletter. Promote the newsletter across Social Media and build your subscriber base.

Don’t add anyone into your subscribers unless you have their permission! Also, learn about spam legislation in your country. 

 Organizations that don’t comply face hefty fines.

Source and more information: https://writersedit.com/self-publishing/ultimate-guide-establishing-author-newsletter/

What To Put in Your Newsletter?

The answer to this question depends on who you ask. Googling the search term: “What to put in your author newsletter” produces some great articles. Think of your products and who you are as a writer. Draw lines around what you feel comfortable sharing.

A list of possible subjects:

  • Share customer reviews 
  • book excerpts 
  • cover reveal, or a sneak peek
  • giveaways: a signed copy of your book or a chance to ask you questions about your characters
  • Share your blog
  • Exclusive articles that you don’t share elsewhere. Give your subscribers the feeling they are VIP, part of a selected few.
  • who you are as an author and a person
  • awards from writing competitions and honorable mentions
  • writing advice
  • spotlights on other authors
  • books that gave you inspiration for your writing

Source and more information: https://allthekissing.com/2018/10/what-to-include-in-an-author-newsletter/

Be Patient and Study Statistics

Remember that new skills take time to master. You spent several years learning writing and developed through trials and tribulations into the author you are today. Study how each post does. MailChimp and others offer excellent spreadsheets for statistics. Take heed of the percentages: how many opened your email? Did the opening produce link clicks? Don’t replay errors and use the themes & content which people love to open and follow. 

You do this with Twitter, Facebook, Pinterest, and Instagram, don’t you? If not, start immediately. 

Each link click loses a percentage of your customers. Design your newsletters in a way that offers direct, clear statements and endorses a call to action. Allow subscribers to comment and respond. Pick a theme for each newsletter. If you lead your subscribers into a maze of confusing directions, they won’t end up buying the product.

The Funnel

Seeing that only 1,3% of receivers ended up clicking the Shop Now-link of your recent newsletter might depress you, but the funnel explains what happened. It’s normal; most customers don’t come out as frequent buyers at the bottom.

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Image source and an interesting article on digital sales: https://www.crazyegg.com/blog/sales-funnel/

“A marketing funnel is a collection of stages that prospective customers move through with the first stage being the awareness stage. Marketing funnels were designed to push these potential customers through the buyer’s journey to ultimately purchase a brand’s products or services.”

Source and more information on funneling: 

Study funnels and everything else. And stay patient because an expert industry attempts to unravel the secrets of buyer decision making and the psychology of the hunter-gatherer. As an author, you are a start-up business, but leave time for child-like unchained creation. Do something small every day to add subscribers to your list. Post daily on social media and learn to publish content which has a demand. Before you know it, you have cracked the killer combination. 

Even if you end up with the email addresses of sixty people, that’s sixty more than the guy or gal next to you.

Do You Study Character Actors When You Plan Your Next Story? – You Should!

Glam retro diva

Do you struggle with creating characters that feel like real people? You’re not alone. The job becomes harder when you have multiple books up your sleeve. Variation is tough work, and as humans, we are tempted to repeat models which worked in the past. Beware of the cookie-cutter character!

Character or Plot-driven?

If your writing style is plot-driven, you develop the three acts and the key scenes first, and characters develop after that. Maybe the first thing you envision is the historical era or the fantasy setting with intricate maps and systems of magic?

If you’re character-driven like me, you see the characters in your dreams. You hear them talk and envision them in different scenarios. I speak the dialogue out loud and practice the expressions of my heroine in front of a mirror. I form the MC and the villain first. The conflict brewing between them becomes my main idea, and their backstories take form later on. But a character with little to do is… yawn. Many writers elevate the characterization over the plot, but if you don’t get on with the story… wham! That’s the sound your book makes when the reader tosses it to the corner and shall never pick it up. 

Which type of writer are you? Examine your preferences. 

 “It doesn’t matter how “interesting” the character is if you cannot create an antagonistic environment that chisels and defines that character. Even an awesome plot that takes the reader on the most mind-bending twists and turns will fall flat when depending on the strength of one-dimensional character. No matter how you approach storytelling, remember this: your story needs both character and plot.”

Source and more information: https://nybookeditors.com/2017/02/character-driven-vs-plot-driven-best/

Emotional Identification

Let us return to the process which actors and actresses go through as they layer their next Oscar- nominating role. Yes, they have their work cut out for them, like the screenwriters who wrote the part which snatches the attention of Anthony Hopkins or Angelina Jolie.

Method acting means a technique in which an actor aspires to complete emotional identification with a role. Method acting was developed by Elia Kazan and Lee Strasberg in particular and is associated with star actors such as Marlon Brando and Dustin Hoffman

“Method actors have this amazing ability to not only get into character but live through the character and bring an unsurpassable depth. What I love about Method Actors is that they don’t appear to be acting, they appear to be living; they know how to get into character so well that you believe they ARE the character. Lots of method actors are very humble about their work, but when you see them on stage or screen, it is electrifying, to say the least.” 

Source: http://www.standbymethod.com/how-to-get-into-character/

As a practice, compile a Pinterest moodboard of your favorite movie actors in their most bedazzling roles and compare them to their photos taken on the red carpet. The difference between the person and the character is striking! Great actors and actresses take their roles seriously. Whatever they do, whether on stage or screen, will be forever etched either onto film or in the minds of their audience. They move hearts and will live on in the souls of their fans. The mechanism of transferring emotional identification is your aim as a writer.

Watch a clip of Meryl Streep On Accessing The Characters Within:

If you write from personal experience, you have an array of intimate emotions at your disposal, but you might struggle with transferring that emotion to the inexperienced reader. The actress uses her director as a mirror. Who do you use? Duh! Beta readers, of course. Remember to ask if they felt the emotional fireworks. This is important because the book lives or dies via Showing, Not Telling. The audience experiences what your Point-of-View character senses with his eyes, nose, ears, skin, and so forth.

Remember that the reader must also understand the villain on some human level, and you are responsible for making that happen. A character actor villain has what’s called a presence. When he steps on the stage, he rules the scene. How does that happen? You’ll feel the tingling on your skin and the chills down your spine.

Ruining Your Favorite Movie

Warning: using my method might ruin watching movies for you. Like when you started learning the craft of authorship, which spoiled the enjoyment of a great book. That’s because you know how the chassis works and cannot see the beauty of the Ferrari sportscar anymore.

Watch clips of great method actors in their star roles. Choose characters that resemble your own. The clips help you construct body-language and subtle expressions because method actors are rarely flamboyant—unless the role demands precisely that. Think of Joker in Batman: he’s a showman, which means he knows how to get the audience’s attention big time. Admire how Heath Ledger breathes life into the iconic villain.

The age of the internet has made extensive research more accessible than ever before. You have libraries of movie clips to watch. See how Anthony Hopkins or J. T. Walsh animates a bad guy. Who is your favorite hero? How has he aged and changed? Remember that the nature of characters is perpetual motion. Does blind idealism fill your favorite heroine, or does she come from between the-rock-and-a-hard place?

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Do your characters age?

Image source: https://www.fashiongonerogue.com/photo-shoot/angelina-jolie-peter-lindbergh-wsj-2015-cover/

However, this method doesn’t allow copycatting. You shouldn’t copy a movie on paper; its a copyright infringement and punishable by law. Watching great actors at work can be compared to moodboarding: seeking material for inspiration.

Two Sides of The Same Coin

“The best and worst specimens of humanity are two sides of the same coin. Heroes and villains are not categories that are divided by the expansive sea of morality never to have their shores meet. On the contrary, both the most exalted heroism and diabolical villainy are manifestations of a human spirit that has become capable of great things. And great things need not be good things.”

Source: https://rightreason.typepad.com/right_reason/2013/04/good-evil-and-human-capability.html

What differentiates good from evil? Point-of-view. Yes, sin is relative, and you can use this in your writing because humans are a social species. Skillful actors mud their characters layer by layer, and they mirror themselves on other people. One of the best tricks you can throw at your readers is to let someone else reflect the bad guy. Describe how the military villain’s subordinates act when he enters the room. Show a conversation between the hero and his sidekick about the dark one. 

If you want to dig deeper into the depths which a character actor would use, show the villain’s first crime: when he wasn’t yet a developed killer. 

The sides of the coin are the reason why the same brilliant actor portrays heroes and villains with incredible authenticity.

More advice on designing your Villain/Antagonist: https://rebeckajager.com/2019/01/04/give-evil-the-central-stage-groundbreaking-villain-moments/