Book 1: Reclusive Ana hides her blindness from a society that hunts blind people.
2044: Ana, a lauded Sol e-games champion, relies on her bespoke visor to see inside the simulation to fund her anonymity and survival. But G.O’D. included a termination date in Sol, and in twelve days, it will self-destruct. Twelve scant days for Ana to identify a visor engineer for a life-changing upgrade. Her desperate search puts her in jeopardy of persecution from the same Corporations she has remained concealed from. Uncovering the hidden truths could change the way Ana sees everything…
Throughout this weekend (4th-7th December), Heir of G.O’D. Revelations is free!
Simply follow the Books2Read link to your local Amazon store, or you can enter B089P1TRJH directly on Amazon’s website.
Book 2: Halley’s comet is careening towards 3arth, and only TheHeir of G.O’D. can stop it terminating Sol, forever.
With Realworld in a state of chaos, and the number of hacked True-skin weapons threatening to make Sol just as dangerous, Arena sensation Ana must survive for long enough to escape the Cathedral of lies … and discover the truth.
Book 2 – Heir of G.O’D. Epiphany (B089NC9S6Y) –50% off this weekend (4th-7th December).
A while back, I asked my Facebook group for authors, which aspect of being a writer caused the members grey hair. And that’s why this post deals with book marketing. Yes, writing the damn thing took years and cost me all my spare time! But that was nothing compared to the struggle of saying in public: “This is an excellent book, and you should read it.”
Remember that when it comes to marketing, what the customer wants is king. Do you have an ideal reader in mind? If not, now’s the time to picture him & her.
An Ideal Reader
“An ideal reader is the fictional person to which a book would most appeal. Most frequently, they represent a specific age group and interest or experiences, but in some cases, an ideal reader might also represent a certain ethnicity, religious background, sexuality, or other identifying markers.”
Why do they read? For entertainment, romance, or thrill? To escape or to find information?
Tip: Study what makes an ideal reader for famous authors of the same genre.
Mold your product for the ideal reader:
Write your next book with your focus group in mind (at least somewhere at the back of your mind)
Design your pitch (choose what to stress)
Cath the eye of your ideal reader with your marketing message (plus book cover & title)
Follow through and modify the message as you go
Do a bit of industrial espionage (the marketing message of similar authors)
Know your niche
Social Media Content
Social media is about sharing, and you must establish a connection before you can market, or people will just avoid you. Think about topics that you share with your ideal reader. Those topics can involve hobbies and other non-book-related stuff. Use them to stir conversations and encourage your followers to discuss. Follow other authors’ accounts and learn from them. Exchanging help among peers is advisable because someone has struggled with the same issues.
How do you react to “BUY MY BOOK!” posts? Which ads and messages catch your attention? Make a list of what causes a positive reaction (the cover image, the setting, the information, etc.).
Tips for gathering followers (and marketing your book):
Connect with your ideal readers (and people who converse with them)
Share their interests
Stir up a conversation–discuss the process of writing your book (historical research, a traumatic event or injustice which compelled you to write)
Find out what your followers and friends want (polls, questions, competitions)
Support other authors. Give tips and advice–lend your expertise.
Show them who you are (a selfie wouldn’t hurt now and then, show your pets and non-writing related hobbies)
Bring your book into life by discussing relatable topics
Go behind the scenes and show your journey as an author.
Be a reader
Take a look at your followers. Activate top follower badges, and thank your loyal supporters.
If you cannot afford a professional book designer, use time to make a beautiful cover in Canva, for example. Canva offers cover templates which you can browse by genre. Pay for professional photographs. We writers take for granted that readers pay for our book. The photographers need to eat too.
When you have a gorgeous cover (the face of your book), use that eye-catcher in your social media posts.
Remember to create a continuous brand. The same colors, fonts, and related book covers for a series all support your brand, which your customers recognize everywhere. Use consistent account names and steer clear from difficult letter+number combinations.
The website establishes your brand as a writer and acts as a base for directing traffic. Remember to take care of your search engine optimization so that your potential readers find your page among millions. From your site, direct readers to retailer sites, invite them to join your mailing list through free downloads. Ask people to follow you on social media.
How to earn those fantastic five-star reviews which you can boast across your existence on the web? First and foremost: write top-notch quality (means pay a professional editor).
Ask people to review:
Ask for a review at the back of your book and on social media
Offer an ebook for free
Ask for comments in your paid ads
Search for book bloggers and email them
Swap reviews with other authors
Once you have subscribers on your newsletter list, ask them
Offer an advanced readers copy (ARC) and establish an ARC launch team
An advanced reader’s copy is used for promotional purposes before publication. Offer ARCs to readers who will post endorsements and write reviews. An ARC should be free of charge and offered in exchange for newsletter subscriptions because those email addresses are worth their weight in gold. Market the ARCs through every channel at your disposal and gather a set of names as your ARC launch team.
Most big platforms offer paid advertising, but remember than reviewing and recommending other writer’s books is an essential part of building your community.
Ads on Amazon
“In addition to selling your book on Amazon, you can also promote it there, too. If you do decide to buy advertising, choose the sponsored product ads option. This pay-per-click ad allows you to target Amazon users with keywords that are related to your book.”
Remember that paying for a Facebook ad doesn’t mean you’ll get results as book sales or even clicks on that Amazon link. At the heart of any successful Facebook ad campaign is understanding your marketing goals and thus choosing which action you want the ideal reader to perform. Start by experimenting with a few bucks and register what works. Link your FB ads with the other measures mentioned in this article.
“The first thing to clear up is that there are different types of authors and different goals for your book. And once you are clear on the next step, a reader should take with you, your marketing strategy becomes clearer.”
Now, this is the most important advice I can give you about book marketing. If you just press the publish- button on Amazon and start shouting your marketing message across platforms, you’ve already lost the momentum which you can build beforehand.
You don’t have to throw a lavish launch party in person. You can do it online and record a Youtube video for further use. Even if the idea of an actual event doesn’t get you all excited (because you have to turn up in person and talk about your book in front of people), planning a launch means setting dates for all the marketing operations pre-and post-publication. It requires knowledge and action based upon your ideal readers.
Take care of your SEO and write a list of suitable hashtags according to the genre.
Do a cover reveal
Build hype before ARCs, ebook and print publications
Create merchandise and plan how to distribute it
Build your community (make a list of people who can spread the message)
Ask family and friends for help (yes, this includes your author friends)
Contact book bloggers
Contact possible reviewers
Devise social media posts and send them to your supporters via email:
Tell them when to post and where: a call to action
Design a post for FB, Twitter, Instagram, and so on, complete with images and hashtags. Remember allowed text length in different media.
Make posting easy
Join Facebook groups and ask the admins if you can post about your launch
And remember to have fun. We don’t become writers unless we have a dream.
The matter of website design; it all depends where you’re at. If you just started publishing short stories, a blog would be perfect for you and easy to create. Maybe you have ten best sellers out (congrats, you lucky bastard!). That means your author website must house different sales channels.
This article is only a superficial scratch on the fascinating theme of web page design, but I wrote it to guide you onto the path. Remember that you can always add features and scale your business.
Look At Your Competitors
As with book covers, a bit of industrial espionage pays. Check out your competition and write down the observations.
Visual content. What’s to like? Images, the free white space which lets the central elements rock?
Commercial content and plugins: buying her book was super easy! I loved his blog.
Mechanisms of interaction: I subscribed to her newsletter with one click. I followed his social media accounts in an instant.
Create a header that consists of a headline and a theme image. Canva is great for making graphic elements. It’s free and offers multiple styles. Choose pictures and a theme that goes with your genre.
Add your core pages. I suggest the following: front/home page, landing page (for offers), books for sale or upcoming books (presale marketing). Additional pages to your liking: short stories, author bio, guest authors (swap for publicity), blog, competitions, and whatever you like.
“Authors often make the mistake of thinking that people visit their websites just to read their bio. Are you, the author, important? Sure, but your book is more important. Let people know they’re on an author’s website by making your product the star of the show.”
Tell the potential customers who you are as an author, and advertise your book. Always add a functioning link to Amazon or some other bookstore. Remember that each extra action causes your customers to fall out of the sales funnel. Make buying as easy as possible.
Establishing a PayPal account and using the PayPal button has become rather easy nowadays. Remember to count printing, sending the book, and all other expenses so that you break at least even. If e-commerce becomes too complicated, just use the Amazon/Nook/Kobo/Play Books, etc. links with a buy now- button.
Remember to test. Everything on your page must work before you publish it!
An extra puzzle: what would make people come back to your site?
A plugin is a mini-application that you can incorporate into your site. Most website builders offer a range of free plugins, but extra features demand a small monthly/yearly fee.
Newsletter subscription and a customer database (MailChimp for instance)
Test your site speed with several different browsers and operating systems. Ask friends and family to experiment. Post a poll on social media and allow fans to voice their opinion.
Scalability means that your website theme and the mechanics behind the visual facade adapt to different viewer devices and screen sizes. Open that mobile phone of yours and check your visuals. Ask friends to look at pages and click on the links. Request an honest opinion and have them answer a few questions. The process is similar to the beta reading of your book.
Remember that having no author site is the worst option. Having a 90s feel with everything blinking 100 mph is almost as bad as having no page. Boasting a smooth functioning website is your calling card as a professional writer.
Branding means that you use consistent features throughout your virtual existence. Having the same account name everywhere and using a logo helps people recognize you wherever they stumble upon your content.
A film-noir color scheme on your website? Great! (if you’re a mystery writer). Use the same header on your social media. After you get the hang of branding, a consistent effort soon becomes second nature.
But, a brand is much more than colors and visuals. You know what a writer’s voice is, don’t you? The brand is your voice when it comes to the web: instantly recognizable and consists of a thousand little things.
“Brand is everything people perceive you as. It’s your personality, every word you write, the fonts and colors you use, the way you make people feel when they read your books or visit your website. Many people wrongly equate brand to a logo or website colors and although these are brand elements, a brand is much more than just these graphic aspects.”
Start simple and add complicated elements after you master the basics. Create a landing page if you don’t know what else to do. Many website builders and emailing software offer articles and advice on how to create a simple landing page.
A landing page should:
House your writer bio (short)
Show off your products = books
Engage the customer and keep the conversation going
Offer promo codes and discounts (IMPORTANT!)
Advertise an incentive to a selected group of customers (give them a VIP-feeling)
Most books evoke a feeling the instant you look at them. In the perfect scenario, the title whips up the intrigue, and the cover has gorgeous artwork. As you read the blurb and author bio, you become convinced that you must buy this book.
The surefire elements to use in a book cover are the Main Character and the setting of your story. Most authors choose this scenario. Some book cover artists have a special gift of creating motion, but a static capture of your hero/heroine in his/her natural habitat works. The aim is to inform the customer about the following facts (within a few second’s decision time):
Look at other author’s choices. If you find a cover that matches all your hopes, find out who the artist is, and hire him/her. Collecting a set of all-time favorites helps you decide on the critical elements. If you hire a professional graphic designer, he will ask what kind of covers you like.
What you need to decide
It doesn’t matter at this point who will do the cover. Before any of the graphical work starts, you must make up your mind on several matters.
Do you want to feature your main character or characters on the cover? If the answer is yes, you must know what the hero wears and how the heroine loves to braid her hair. What is the Main Character’s weapon of choice? Remember that nobody knows your sassy protagonist like you do.
Setting/ the background. Do you have an essential place in your book which could work as the backdrop of the cover? Decide on weather, time of day, geography…and so on.
Do you have a color scheme or other preferences? Which matches your idea of a cover style: magical, sparkly, dark, futuristic, dystopian? Bright light or a sharp contrast?
What are the themes of your book? Which genre? Do you want a traditional cover or something which will stand out among your numerous competitors?
Do you have symbols that could make a different cover?
What fonts do you like? What is your subtitle?
Author bio: you need an introduction to the back cover. Why would people read a book by you? Who are you as a writer?
Blurb!! This is important. Why would the readers love your book? Write the blurb for the ideal reader.
Provide the artist a defining moment from your book. Do you want this moment portrayed on the cover?
If you adore some book cover, define what is so great about it? Fonts, image, design, style?
Sometimes, you need to stand out among competitors, and that means choosing a different approach.
A modern dystopian example of symbol usage is The Hunger Games trilogy. George Orwell’s 1984, a classic, has worn several famous book cover designs since the first edition in 1949. This evergreen dystopian has spawned famous words like “Orwellian.” The ever-watchful eye featured in many a cover of 1984 has become the icon of Big Brother.
Another dystopian example is Margaret Atwood’s The handmaid’s Tale. We all know what the red hood means. The books mentioned above (and their movie/tv-series adaptations) have become so famous that their imagery is part of our subconsciousness. If your story has a central theme or a potent symbol, why not use it.
Doing It By Yourself
An e-book cover for Amazon is the easy part. But if you plan on publishing a paperback and a hardcover, not to mention an audiobook, you must know the exact dimensions! Printing a book with an error in the trim size becomes expensive. If your book comes out in several formats, I suggest you hire a professional designer.
Trim size: the most common trim size for paperbacks in the US is 6″ x 9″ (15.24 x 22.86 cm), but you have several trim size options. If you’re unsure which size to pick, find books with content similar to yours to get an idea of what readers expect.
Page count which affects the trim size
Remember to leave room for the barcode on the back
Choose a Cover Image
The easiest way to start is to choose a photo from an image bank, download it to Canva or some other graphic editor and start experimenting. If you’ve got excellent image manipulation skills up your sleeve, combine two or more images.
Each image bank embellishes available photos/illustrations with keywords. You can find the spitting image of your MC by listing physical descriptions. Reserve time for the search. The cover is your book’s face and one of the critical components of buyer decision making.
“This should go without saying, but your picture should match your genre. Could you imagine if Stephen King’s It had a cute puppy on the cover? The reader would surely be in for a surprise. Now, that example may seem a bit extreme. But there are too many authors out there who don’t get specific enough with their picture. And remember, your photo shouldn’t just fit your genre. It should also support your specific book.”
The services mentioned below rank their stock in different categories. You should always check the license of a particular image before you use it on a print product. Each company offers various pricing and payment methods. You can buy a single image or several each month.
“Fonts are unquestionably one of the most important things that appear on a book cover – often being the “make or break” factor. The type of font you should use will largely depend on the genre that your book is written in. A recommendation that I made in my previous blog posts is to always look at the bestselling book covers within your genre.”
Or Google for book cover designers. Ask other authors about experiences working with a particular artist.
How to Make Sure Your Readers Love The Cover?
Publish different versions of the final cover on social media and ask your followers to voice their opinion. Cover reveals work as pre-release marketing. You can even design a campaign or contest around the cover reveal.
If you need help, ask me. I also design book covers.
As a writer, you’re active on social media, right? For most of us, talking about our work comes naturally after a period of awkward shyness. When you gain confidence, advertising your book or short story becomes second nature.
There’s an extra asset: you! Yes, your readers are dying to know who you are and what’s your writing process. Here, we enter the terrifying phase. For those who don’t take selfies daily, the first author photograph would be the image on the back of your book. The book cover artist will ask for the author’s portrait to accompany a passage on your writing career.
Why should a customer pay for your book? Because you’re a hell of a writer, duh!
The Dreaded Moment
For some of us, one extra photo among a mobile stream of selfies is no biggie. Just capture your profile using the best camera angle at the end of a selfie stick and open an image retouching app. Voila! The bravest of writers venture on dangerous soil: publish a bikini picture from the recent vacation.
For the rest of mankind, letting the world see our wrinkles, puffy eyes, and triple chins is a nightmare. If you have serious self-confidence issues, I suggest a visit to the professional photographer. He or she will create an atmosphere of a world-famous author and highlight your best features. This method also ensures the required quality pixel-wise.
If you do half of your marketing by yourself (like me), learning to take selfies is a required skill. Discovering how to display your best side brings personal joy as well. Readers communicate with the author of their favorite book, especially if they know what you look like.
A selfie stick is used to take photographs or videos by positioning a digital camera device, typically a smartphone, beyond the normal range of the arm. This allows for shots to be taken at angles and distances that would not have been possible with the human arm by itself. A quality selfie stick can save your phone from being dropped into the Niagara Falls as you pose for the perfect photo!
The rods are typically extensible. Luxury models, which work via a wireless connection, have a remote shutter button. And that is an excellent feature if you want to show your followers the beauty of your homestead.
Using the stick allows you to include the scenery. Also, the downward-facing camera angle makes your face look narrower and the eyes bigger. For me, this works as my puffy eyes disappear. Experiment, it’s fun. I’m forty-eight years old, but with some secret tricks, I look thirty.
Look up toward the camera
Extend your head away from your neck
Relax your mouth, and exhale
Instead of holding your phone in front of you, keep it to the side
Spin until you find your best light. Direct daylight and fluorescent tubes produce images that are worlds apart. Find which lighting suits you.
Use props like hats, scarves, and sunglasses to hide flaws. As you become a better photographer, you won’t need them.
Adobe Photoshop and Lightroom are professional image manipulation applications, and their price is compatibly high. I use both and will never go back. But you can search for free mobile apps from your app store. Most house advertisement which might distract use but offer pro versions for a few bucks.
If you write romance, why not exercise a 1980s soft filter? Most novice photo retouchers amplify each effect to the max, which will leave your face and background hazy. Every follower spots you overdid the editing.
Narrowing your face and enlargening your eyes will make your author selfie look like a Manga character. And that’s fine if you write manga, but a serious writer wouldn’t wear teddy bear ears and nose either, even if the app offered some.
The best selfies exhibit you in your natural habitat. If you run each morning, take a selfie in front of the sunrise. If cooking is your hobby, why not take a casual photo with the delicious result?
Maybe you bought a new dress? Share the end result of hairdressing and makeup. Most of us enjoy life’s simple joys. Whatever your interests are, some of your readers know in an instant what you mean. Your dad’s old SUV might work as a backdrop. We don’t need a tribe of Bedouins as extras for a full-blown Hollywood photoshoot in the Saharan desert. But if that’s your thing, I say go for it.
You rewrote your opening chapter twenty times, and the same goes for learning to edit. Retouching a photograph is like editing a book. As with everything else, practice makes perfect.