How To Market Your Book

Woman reading book with abstract flying items around her
Marketing is the activity of delivering offerings that have value for customers.

A while back, I asked my Facebook group for authors, which aspect of being a writer caused the members grey hair. And that’s why this post deals with book marketing. Yes, writing the damn thing took years and cost me all my spare time! But that was nothing compared to the struggle of saying in public: “This is an excellent book, and you should read it.”

Join the Facebook group for discussion and tips: https://www.facebook.com/groups/569574570248527/

Marketing Versus Selling

There’s nothing wrong with selling your book (high five to the top sellers), but in this article, I’ll discuss marketing. What’s the difference, you ask…

“Selling is an action that converts the product into cash, but marketing is the process of meeting and satisfying customer needs.”

Source: https://mu-bit.com/blog/selling-and-marketing/

Remember that when it comes to marketing, what the customer wants is king. Do you have an ideal reader in mind? If not, now’s the time to picture him & her.

An Ideal Reader

“An ideal reader is the fictional person to which a book would most appeal. Most frequently, they represent a specific age group and interest or experiences, but in some cases, an ideal reader might also represent a certain ethnicity, religious background, sexuality, or other identifying markers.”

Source and more information: https://www.well-storied.com/blog/ideal-reader

Some identifiers:

  • Interests
  • Genre and theme
  • Why do they read? For entertainment, romance, or thrill? To escape or to find information? 
  • Demographics
  • Life experiences

Tip: Study what makes an ideal reader for famous authors of the same genre.

Mold your product for the ideal reader:

  • Write your next book with your focus group in mind (at least somewhere at the back of your mind)
  • Design your pitch (choose what to stress)
  • Cath the eye of your ideal reader with your marketing message (plus book cover & title)
  • Follow through and modify the message as you go
  • Do a bit of industrial espionage (the marketing message of similar authors)
  • Know your niche

Social Media Content

Social media is about sharing, and you must establish a connection before you can market, or people will just avoid you. Think about topics that you share with your ideal reader. Those topics can involve hobbies and other non-book-related stuff. Use them to stir conversations and encourage your followers to discuss. Follow other authors’ accounts and learn from them. Exchanging help among peers is advisable because someone has struggled with the same issues.

How do you react to “BUY MY BOOK!” posts? Which ads and messages catch your attention? Make a list of what causes a positive reaction (the cover image, the setting, the information, etc.).

Tips for gathering followers (and marketing your book):

  • Connect with your ideal readers (and people who converse with them)
  • Share their interests
  • Stir up a conversation–discuss the process of writing your book (historical research, a traumatic event or injustice which compelled you to write)
  • Find out what your followers and friends want (polls, questions, competitions)
  • Support other authors. Give tips and advice–lend your expertise.
  • Show them who you are (a selfie wouldn’t hurt now and then, show your pets and non-writing related hobbies)
  • Bring your book into life by discussing relatable topics
  • Go behind the scenes and show your journey as an author.
  • Be a reader
  • Take a look at your followers. Activate top follower badges, and thank your loyal supporters.

Source and more information: https://www.mixtusmedia.com/blog/are-you-making-one-of-these-3-book-marketing-mistakes

Giveaway content

Giving something for free might sound unnatural when you used a lot of money to get this far. Of course, you want book sales for your troubles. But sometimes the free lure can earn you sales.

Examples of freebies:

  • the first chapter of your next book
  • a sneak peek of an upcoming book
  • a deleted scene
  • a free first-in-series title before the launch of the next part
  • a free short story or novella
  • a free content library (images, blurbs, deleted scenes, character interviews, book cover versions)

Source and more information: https://insights.bookbub.com/how-promote-your-book-free/

Use The Cover of Your Book

I’ve dealt with book cover design before. Here’s the link to a previous blog post: https://rebeckajager.com/2020/04/17/what-authors-should-know-about-the-book-cover-design-process/

If you cannot afford a professional book designer, use time to make a beautiful cover in Canva, for example. Canva offers cover templates which you can browse by genre. Pay for professional photographs. We writers take for granted that readers pay for our book. The photographers need to eat too. 

When you have a gorgeous cover (the face of your book), use that eye-catcher in your social media posts. 

Remember to create a continuous brand. The same colors, fonts, and related book covers for a series all support your brand, which your customers recognize everywhere. Use consistent account names and steer clear from difficult letter+number combinations.

Build An Author Website

Having your website is a must. How to create one? You’ll find instructions from my previous blog post: https://rebeckajager.com/2019/12/24/1359/

An author’s website should contain the following information:

  • Your bio and photo
  • Excerpts from your books and book cover images
  • A link to buy your book on every platform you offer
  • A way to contact you
  • Links to find you on social media
  • Blog signup form (if you have a blog)
  • Newsletter signup form

Tip: Yes, you should have an author newsletter. 

How to build it? Use a MailChimp plugin, for example. There are numerous other providers. Check out my previous post on the matter:  https://rebeckajager.com/2019/11/10/why-every-writer-needs-a-newsletter/

The website establishes your brand as a writer and acts as a base for directing traffic. Remember to take care of your search engine optimization so that your potential readers find your page among millions. From your site, direct readers to retailer sites, invite them to join your mailing list through free downloads. Ask people to follow you on social media.

Book reviews

How to earn those fantastic five-star reviews which you can boast across your existence on the web? First and foremost: write top-notch quality (means pay a professional editor).

Ask people to review:

  • Ask for a review at the back of your book and on social media
  • Offer an ebook for free
  • Ask for comments in your paid ads
  • Search for book bloggers and email them
  • Swap reviews with other authors
  • Once you have subscribers on your newsletter list, ask them
  • Offer an advanced readers copy (ARC) and establish an ARC launch team
  • Join reader rooms

Source and more information: https://www.thecreativepenn.com/2018/08/29/book-marketing-10-ways-to-get-reviews-for-your-book/

ARC

An advanced reader’s copy is used for promotional purposes before publication. Offer ARCs to readers who will post endorsements and write reviews. An ARC should be free of charge and offered in exchange for newsletter subscriptions because those email addresses are worth their weight in gold. Market the ARCs through every channel at your disposal and gather a set of names as your ARC launch team.

More information: https://www.1106design.com/2019/11/06/what-is-an-advance-reader-copy/

Reader Sites

Did you know you can send book recommendations on several platforms? BookBub and Goodreads are the ones you probably know, but here’s a list of other sites where you can design an author profile: https://www.lifehack.org/articles/technology/10-best-book-recommendation-sites-you-need-know.html

Most big platforms offer paid advertising, but remember than reviewing and recommending other writer’s books is an essential part of building your community.

Paid advertising

Ads on Amazon

“In addition to selling your book on Amazon, you can also promote it there, too. If you do decide to buy advertising, choose the sponsored product ads option. This pay-per-click ad allows you to target Amazon users with keywords that are related to your book.”

Source and more information: https://nybookeditors.com/2018/05/9-tips-for-marketing-your-first-book/

Facebook ads:

Remember that paying for a Facebook ad doesn’t mean you’ll get results as book sales or even clicks on that Amazon link. At the heart of any successful Facebook ad campaign is understanding your marketing goals and thus choosing which action you want the ideal reader to perform. Start by experimenting with a few bucks and register what works. Link your FB ads with the other measures mentioned in this article.

“The first thing to clear up is that there are different types of authors and different goals for your book. And once you are clear on the next step, a reader should take with you, your marketing strategy becomes clearer.”

Source and more information: https://www.andreavahl.com/facebook-advertising/the-4-best-types-of-facebook-ads-for-authors.php

BookBub ads tutorial: https://insights.bookbub.com/tutorial-how-to-use-bookbub-ads-to-promote-any-book/

Plan Your Book Launch!

Now, this is the most important advice I can give you about book marketing. If you just press the publish- button on Amazon and start shouting your marketing message across platforms, you’ve already lost the momentum which you can build beforehand.

More information (with a timetable): https://www.writersdigest.com/publishing-insights/18-ideas-successful-book-launch

You don’t have to throw a lavish launch party in person. You can do it online and record a Youtube video for further use. Even if the idea of an actual event doesn’t get you all excited (because you have to turn up in person and talk about your book in front of people), planning a launch means setting dates for all the marketing operations pre-and post-publication. It requires knowledge and action based upon your ideal readers. 

Some examples:

  • Take care of your SEO and write a list of suitable hashtags according to the genre. 
  • Do a cover reveal
  • Build hype before ARCs, ebook and print publications
  • Create merchandise and plan how to distribute it
  • Build your community (make a list of people who can spread the message)
  • Ask family and friends for help (yes, this includes your author friends)
  • Contact book bloggers
  • Contact possible reviewers
  • Devise social media posts and send them to your supporters via email:
    • Tell them when to post and where: a call to action
    • Design a post for FB, Twitter, Instagram, and so on, complete with images and hashtags. Remember allowed text length in different media.
    • Make posting easy
  • Join Facebook groups and ask the admins if you can post about your launch

And remember to have fun. We don’t become writers unless we have a dream.

How to Design a Book Cover

covers

Most books evoke a feeling the instant you look at them. In the perfect scenario, the title whips up the intrigue, and the cover has gorgeous artwork. As you read the blurb and author bio, you become convinced that you must buy this book. 

The surefire elements to use in a book cover are the Main Character and the setting of your story. Most authors choose this scenario. Some book cover artists have a special gift of creating motion, but a static capture of your hero/heroine in his/her natural habitat works. The aim is to inform the customer about the following facts (within a few second’s decision time):

  • genre
  • mood
  • main character
  • setting and era
  • theme 
  • author

If you’re unsure about your book’s title, read my previous blog post about the matter: https://rebeckajager.com/2019/09/27/the-trouble-with-naming-your-book/

Look at other author’s choices. If you find a cover that matches all your hopes, find out who the artist is, and hire him/her. Collecting a set of all-time favorites helps you decide on the critical elements. If you hire a professional graphic designer, he will ask what kind of covers you like.

What you need to decide

It doesn’t matter at this point who will do the cover. Before any of the graphical work starts, you must make up your mind on several matters.

  1. Do you want to feature your main character or characters on the cover? If the answer is yes, you must know what the hero wears and how the heroine loves to braid her hair. What is the Main Character’s weapon of choice? Remember that nobody knows your sassy protagonist like you do. 
  2. Setting/ the background. Do you have an essential place in your book which could work as the backdrop of the cover? Decide on weather, time of day, geography…and so on.
  3. Do you have a color scheme or other preferences? Which matches your idea of a cover style: magical, sparkly, dark, futuristic, dystopian? Bright light or a sharp contrast?
  4. What are the themes of your book? Which genre? Do you want a traditional cover or something which will stand out among your numerous competitors?
  5. Do you have symbols that could make a different cover?
  6. What fonts do you like? What is your subtitle?
  7. Author bio: you need an introduction to the back cover. Why would people read a book by you? Who are you as a writer?
  8. Blurb!! This is important. Why would the readers love your book? Write the blurb for the ideal reader.
  9. Provide the artist a defining moment from your book. Do you want this moment portrayed on the cover?
  10.  If you adore some book cover, define what is so great about it? Fonts, image, design, style?

Symbols

Sometimes, you need to stand out among competitors, and that means choosing a different approach.

Symbols

A modern dystopian example of symbol usage is The Hunger Games trilogy. George Orwell’s 1984, a classic, has worn several famous book cover designs since the first edition in 1949. This evergreen dystopian has spawned famous words like “Orwellian.” The ever-watchful eye featured in many a cover of 1984 has become the icon of Big Brother.

Another dystopian example is Margaret Atwood’s The handmaid’s Tale. We all know what the red hood means. The books mentioned above (and their movie/tv-series adaptations) have become so famous that their imagery is part of our subconsciousness. If your story has a central theme or a potent symbol, why not use it. 

Doing It By Yourself

An e-book cover for Amazon is the easy part. But if you plan on publishing a paperback and a hardcover, not to mention an audiobook, you must know the exact dimensions! Printing a book with an error in the trim size becomes expensive. If your book comes out in several formats, I suggest you hire a professional designer.

Amazon KDP paperback templates: https://kdp.amazon.com/en_US/help/topic/G201834230

You need to know in advance:

  • Operating system (Ios or Windows)
  • Trim size: the most common trim size for paperbacks in the US is 6″ x 9″ (15.24 x 22.86 cm), but you have several trim size options. If you’re unsure which size to pick, find books with content similar to yours to get an idea of what readers expect.
  • Language
  • Page count which affects the trim size
  • Remember to leave room for the barcode on the back

Choose a Cover Image

The easiest way to start is to choose a photo from an image bank, download it to Canva or some other graphic editor and start experimenting. If you’ve got excellent image manipulation skills up your sleeve, combine two or more images.

Each image bank embellishes available photos/illustrations with keywords. You can find the spitting image of your MC by listing physical descriptions. Reserve time for the search. The cover is your book’s face and one of the critical components of buyer decision making.

“This should go without saying, but your picture should match your genre. Could you imagine if Stephen King’s It had a cute puppy on the cover? The reader would surely be in for a surprise. Now, that example may seem a bit extreme. But there are too many authors out there who don’t get specific enough with their picture. And remember, your photo shouldn’t just fit your genre. It should also support your specific book.”

Source and more information: https://kindlepreneur.com/book-cover-ideas/

Image Banks

The services mentioned below rank their stock in different categories. You should always check the license of a particular image before you use it on a print product. Each company offers various pricing and payment methods. You can buy a single image or several each month.

IStock: https://www.istockphoto.com/

Shutterstock: https://www.shutterstock.com/

Getty Images: https://www.gettyimages.fi/

123RF: https://www.123rf.com/

Design Tools 

Canva https://www.canva.com/create/book-covers/

(Free and Pro versions have different characteristics.)

Adobe Photoshop: https://www.adobe.com/products/photoshop.html

Adobe Illustrator: https://www.adobe.com/products/illustrator.html

Adobe Spark: https://spark.adobe.com/make/book-cover-maker/

Font Choices

“Fonts are unquestionably one of the most important things that appear on a book cover – often being the “make or break” factor. The type of font you should use will largely depend on the genre that your book is written in. A recommendation that I made in my previous blog posts is to always look at the bestselling book covers within your genre.”

Source and more information: http://inspiredcoverdesigns.com/the-best-fonts-to-use-on-a-book-cover-by-genre/

Factors to consider:

  • Layout
  • Sentence structure
  • Direction
  • Color

“A study from an MIT psychologist found a direct link between a poor layout and negative emotions in readers.”

Source and more information: https://kindlepreneur.com/book-cover-typography-font/

Hiring a Professional Graphic Designer

Decide if you’ll settle for a premade cover. The process is easy, the artist replaces the Lorem Ipsum text with your author name and book title, bio, and blurb. But you won’t get a unique book cover.

Example: https://thebookcoverdesigner.com/

If you want the designer to make an exquisite cover, start by looking for professional illustrators and artists:

Fiverr

Reedsy: https://reedsy.com/#/freelancers

Choose category design.

Or Google for book cover designers. Ask other authors about experiences working with a particular artist.

How to Make Sure Your Readers Love The Cover?

Publish different versions of the final cover on social media and ask your followers to voice their opinion. Cover reveals work as pre-release marketing. You can even design a campaign or contest around the cover reveal.

If you need help, ask me. I also design book covers.


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The Trouble With Naming Your Book

Book_covers_banner
Your book is the calling card of the professional writer. You’ve spent years polishing the sentences and ridding each page of typos. Perhaps you’ve hired the quintessential artist to create the cover but remain unsure if the chosen title wins the hearts of readers. Have you aligned the title with the genre and the central theme? Is the subtitle absolutely necessary?
Some writers decide upon the name at the beginning of their first draft. Others have their finger hovering over the publish- button and still wonder if another title would cut it better.
Want to read a serial-killer mystery with a reptilian twist? Buy your copy of Romance Kills from Amazon.

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Do Google

My best advice for any novelist is this: Google the titles you have in mind. If another author has published with the same title, what consequences can follow? I’m sure you’ve heard about the CHILDREN OF BLOOD AND BONE controversy? Tomi Adeyemi and Nora Roberts used the same name for their books which ignited a fury on social media.
“Regardless, you can’t copyright a title. And titles, like broad ideas, just float around in the creative clouds. It’s what’s inside that counts.” —Nora Roberts
For more information:

https://www.forbes.com/sites/rachelkramerbussel/2018/12/01/nora-roberts-tomi-adeyemi-title-plagiarism-accusation/#6ab566414f51

Using Popular Names

A small deviation from a popular title looks like a solution.
For example, the word “Lycan” returns thousands of books on Google, and so does “Vampire.” Depending on how you handle your SEO (search engine optimization), you can drop to search result page 1001 or earn the first headlines. If Amazon has several other books by the same name as your brainchild, readers get mixed up, and the social media marketing (which you worked your butt off to create) loses a percentage of its impact.
Go for Lycan if werewolf heroes fill your plot, but a surprising point of view makes all the difference. Work with your title and invent a fresh twist: The Lycan Queen, Path to The Lycan Zone, The Lycan Plague… twist and turn, add the setting and spiritual question… and Google if someone has already used that.
Sometimes it’s impossible to avoid a namesake, with between 600,000 and 1,000,000 books published every year in the US alone, depending on which stats you believe. And that’s fine.
There might be movies and videogames, and comic books by the same title and their themes differ from yours. If you write about religion, do you want the search result to include a game which features demonic assassins? Again this depends on your audience and genre.

Title Worksheet

Use my Worksheet on Book Titles to turn your book’s name around. (Download files from the Internet at your own risk.)
Before I named my post-apocalyptic spy thriller, I went through a hundred options. I considered the MC, the theme, and setting, but you can add your own angles.

The Subtitle

Be specific and bold if you need to add something through a subtitle. Sell your product to the masses, but your caption must follow the Amazon rules:

  • No claims of a bestseller, or rank or anything of the sort
  • No claim of deals, discounts or reduced price
  • You can’t reference other books or any other trademarks
  • No reference to other authors
  • No advertisements

“Subtitles are where an author can hone in and pack a punch with an artful turn-of-phrase. The subtitle has a distinct role apart from the primary title. While your book title clearly tells readers what the book is about, the job of the multi-faceted subtitle is to speak to the precise benefits readers will receive from your book.”
Source and more information: https://kindlepreneur.com/how-to-select-a-subtitle-that-sells/

Keep it Simple

The Internet houses an abundance of quizzes and statistics to find out the best book titles of the 21st century or the top-notch of entire human history. Agatha Christie and Philip K. Dick were the masterminds of name creation, but remember that fashions change.
More information: https://www.goodreads.com/list/show/276.Best_Book_Titles
Although some of the most memorable books carry complicated and quirky names, it doesn’t mean you must use the same method. You’re not a classic writer who belongs to the reading program of each college, are you? If you want your customers to remember the name of your book as they open their laptop and start browsing, don’t over-complicate things.

Hooking The Customer

I look at the cover and the title in conjunction: to find out what the book offers for me. The process of naming a book reminds cover design. You feel compelled to add each detail which interests you as the author, but what hooks your potential customer while he or she browses your product (title, front cover, blurb, info about the author, etc. ) to asses if it’s worth the price? Will your book stand out, intrigue people if they have thousands of other books to choose from?
“Titles are essentially short hooks that advertise your book using the fewest words possible. It’s also what readers look for first when they discover new books, and can take less than 5 seconds to make a decision.”
Source: https://self-publishingschool.com/book-title-ideas-choose-perfect-title-book/
Form a mental image of your reader: who is the one browsing your book in the bookstore? What would catch his attention?
Elements of Title Generation:

  • Genre: General Fiction, Western, Fantasy, Romance, Science Fiction, Non-Fiction. Even if your style is a hybrid, you should be able to elevator pitch it. Explore genres: https://www.goodreads.com/list/tag/genre
  • Important location of the story.
  • The theme: the underlying message, or ‘big idea.’ What critical belief about life do you convey? This idea must transcend cultural barriers and should be universal in nature.
  • What is the oppositional force in the story? The antagonist/a force of nature/ the evil within? Some book covers and movie posters feature the antagonist, and the title can do the same.
  • What’s at stake in the story? The fate of the world or the survival of a revolution? A warrior’s honor? A doctor’s career amidst a foreign war?
  • Where does the conflict stem from? Your book features a perpetual struggle which dates from time immemorial or your MC faces a threat from outer space?
  • Occupation of the protagonist?
  • Main characters goal? Can the customer see the intention from the cover or read it from the title?
  • Positive traits of the protagonist: a man on a mission, a woman of courage.
  • The negative trait of the main character: does his weakness pose a challenge, what will she sacrifice to win, can something threaten the MC’s goal? Self-doubt, fear… and so on.
  • Symbolism: paint a colorful scene or include the familiar spirit of the MC. A metaphor allows readers to visualize complex or challenging subjects. For example, Harry Potter’s scar is symbolic of his bravery, a badge of honor.
  • The sidekick or the mentor: if you’ve written a killer sidekick or a significant part of the plot depends on if the MC heeds the wizard’s advice. You have a colorful posse of YA heroes who combat an authoritarian ruler, and the close-knit group could feature in your title.

Book Title Generators

If you cant think of anything, turn to title generators. They direct you around a different corner even if the generated result isn’t exactly what you looked for.
https://blog.reedsy.com/book-title-generator/
https://www.listchallenges.com/the-greatest-book-titles
http://www.adazing.com/titles/use.php
My advice is to write the whole first draft and rethink about the name. Nothing stops you from writing down versions of your best choice each time inspiration strikes. And there’s nothing wrong in learning from others. Gather fifty titles and choose the best.
Want to read a serial-killer mystery with a reptilian twist? Buy your copy of Romance Kills from Amazon.

Using Scene Trackers and Plot Points to Plan Your Story

Beautiful woman in the magic forest

You might wonder what to insert into my Scene Tracker Template or Plot Point Graph. If you’re a pantser, you know your story by heart and use the tools of plot-weaving instinctively as you go. You might strip needless elements and refine your story as you reach the editing phase. But if you’re serious about being a professional writer, you must study your beloved craft and recognize plot points, character arcs, and other tools of drama.

Here are my methods of outlining:

Scene tracker model (Microsoft Office Excel).

PowerPoint Plot Graph Template (Microsoft Office PowerPoint).

Download files from the Internet at your own risk.

The files make it easy to analyze the dramatic arc and structure of your story.  If you don’t want to plan your draft one meticulously, use my templates as a refresher of your memory before you start revising your second draft. You don’t have to include all the crucial plot points, and your arch can curve up and down several times to surprise your readers.

Think of each significant event in your story as a sequence which consists of:

  • setup
  • complication
  • crisis
  • resolution

Your book is one instance of continual transformation which composes of smaller events (acts), which in turn comprise of chapters and scenes. I like to know my word count, and that’s why I included it in the Scene Tracker. I also keep track of days and months which pass in my book, just to stay level with continuity issues.

Keeping Track of Scenes

Scene= “a part of a play or film in which the action stays in one place for a continuous period of time.”

A scene means a small section of your novel where your characters engage in action or dialogue. They are mini-stories with a beginning, middle, and end. A chapter contains one or many scenes. Usually, the scenes within a chapter are related to one another. If you change location, or the clock of your manuscript moves forward, give the reader a pause in the form of moving into the next scene or chapter.  Scenes are like pearls in a string. Each story consists of these pearls, some small and ordinary, and others big, shining ones which surprise the reader.

Both templates let you add cells/boxes for your key scenes and plot weaving mechanisms.

Great scene beginnings include:

  • Put unusual events in motion
  • Tone-building scene setting
  • Intriguing backstory
  • New, interesting viewpoint
  • Introduce uncertain factors

More information: https://www.nownovel.com/blog/writing-scene-beginnings-grab-attention/

Great Scene endings:

  • Cliffhanger – place your protagonist’s life is at risk or produce some other threat which forces the reader to turn the page and begin a new scene/chapter
  • Revelation –something changes the course of the story
  • Setback– one of your characters should be frustrated about the latest event
  • Reveal a secret–a full secret or part of it to keep the mystery going
  • Question left hanging –teasing the reader
  • Unexpected plot twist –keep the reader guessing.

Character Arcs and the Three Acts

“A character arc is the transformation or inner journey of a character throughout a story. If a story has a character arc, the character begins as one sort of person and gradually transforms into a different kind of person in response to changing developments in the story. “

Source: https://en.wikipedia.org/wiki/Character_arc

Your protagonists and antagonists evolve through character arcs. An excellent way to build conflict is to make the main character unable to overcome an opposing force at the beginning of the story because he/she lacks skills or resources. The main character must change through learning or achieving new capabilities. Let the MC interact with the environment or produce a threat or a charismatic mentor. At the heart of your story lie conflict and change.

Plotting a Novel in Three Acts

“Aristotle plotted in three acts, and almost every story comes with a beginning, middle, and ending. Act One makes up 25% of a storyline, with Act Two taking up 50% and Act Three, the final 25%. The story is divided in half as well, with the midpoint squarely in the middle of Act Two. The first half of a story involves introducing characters, themes, motivations, settings, conflicts, and important elements. In the second half of a story, all its threads untangle.”

Read more about The Six Key Scenes of Aristotle’s Incline and source of the above snippet: http://livewritebreathe.com/how-to-plot-a-novel-in-three-acts/

Plot Points

A plot point is an incident which impacts what happens next. A plot point:

  • Moves the story in a different direction
  • Impacts character development
  • Closes a door behind a character, forcing them forward

Plot points form a whole, each piece informing the event before it and after it.

Seven-point

Image source: https://blog.reedsy.com/plot-point/

Examples of plot points:

Hook: A story must start off strong to keep the reader reading. The Hook is the point that pushes a novel into motion and sets it apart from others.

First Pinch Point: The middle of the story consists of the character reacting to the Big Event and its respective consequences. Pinch Points put the character under pressure.

Midpoint: Perhaps the most crucial plot point occurs near the middle of a story. The midpoint is a critical turning point that forces the protagonist to stop reacting and start acting.

Final Pinch Point: For the second half of the middle, the protagonist experiments with the agency, taking different approaches to overcome the conflict. The protagonist reacts to or acts on pressure and conflict, with middling success.

Final Plot Point: Going into the third act (or the beginning of the end) there is one Final Plot Point. This shows the protagonist at their lowest, having taken a profound misstep among their newfound actions, which drives them directly into the Climax and Resolution.

Resolution: A great story will end on a Climax, Realization, and Resolution, a series of events that bring the story and character arc in full circle. Usually, these revolve around a choice presented to the protagonist.

Source and more information: https://www.nownovel.com/blog/what-is-a-plot-point/

How to Design Plot Points

  • Draw them from your central idea or theme
  • Show desires, motivations, and setbacks
  • Place plot points at crucial structural junctures
  • Create points of no return
  • Create and arrange summaries of each plot point

Tension

Tension is a product of uncertainty and the resulting suspense we feel.

“To take the analogy of watching a tightrope walker, we know they are moving from an A to B of safe ground. Yet between these two points, how things turn out depends on many variables. Their balance, focus, and how they place their feet. And how swiftly they correct any stumble.”

Source and read more: https://www.nownovel.com/blog/writing-a-scene-that-engages/

 

Romance Kills and Some Advice on Wordiness

Romance Kills Out Now

romance_kills_cover_smallA “Heartless” serial killer has brutally murdered three Romance Novelists on the verge of their breakthrough. The victims died after being stabbed through the heart. Why butcher romance novelists? Has someone he cared about hurt the killer?

Three private investigators decide to fight back, and the women meet in colorful, eccentric New Orleans. They must stop this madman before he strikes again, but are they willing to risk their own lives?

Find out and download Romance Kills from Amazon

The story is a collaboration of three authors: Stephanie Colbert, Schuyler Pulliam and yours truly. Each of use wrote the point-of-view of one character. Amber Buford is mine.

If you ponder about teaming with a fellow scribe, read my blog post about co-authoring:

https://rebeckajager.com/2019/04/04/should-you-co-author-a-book/

The Principal Sin of Wordiness

I write thrillers, and the genre hates rambling. You might write fantasy or romance, but believe me: readers want to get on with the plot! To combine straightforward action with the first commandment of an author: show don’t tell becomes a Mission Impossible unless you’re prepared to re-write and re-draft.

When I wade through the early drafts of my stories, I recognize the complex sentence structures. New writers want to stand out and prove their mastery of the English language. Getting rid of wordiness doesn’t mean that your writer’s voice bleaches as you strip the text. Reading George Orwell is a light exercise. He uses odd words at times and lectures about the dangers of totalitarianism, but the text flows. If you love J. K. Rowling or Suzanne Collins, return to Harry Potter or the Hunger Games with your wordiness-spotting goggles on. These famous ladies know how to get on with the plot. They force you to turn the page almost at gunpoint.

Hiring a professional helps the “green” novelist to trace the celebrity footprints, but most editors charge by the word count. Removing the excess description means you’ll pay less for the slaughter of your darlings.

Scan your writing for the following:

  • “Being” verbs. You’ll have to use “was” sometimes, but it slows the pace of your sentences.
  • Passive voice means your protagonist is on the receiving end of the action. Your characters should act: conquer, fail, and rise—not stand around besieged by lazy words. Use strong verbs which engage the reader’s senses, and paint a scene. Marketing masters know their active expressions: https://www.enchantingmarketing.com/strong-verbs/
  • But don’t go overboard. A thesaurus becomes the writer’s best friend at times, but use variation with taste. Dialogue verbs are the usual suspects which point to the use of a dictionary: https://www.nownovel.com/blog/dialogue-words-other-words-for-said/ 
  • (my pet peeve is “snapped” but replacements like: “avowed, beckoned, beseeched or cajoled” make me wince). Use alternative verbs with due respect: https://owlcation.com/humanities/400-Alternative-words-for-said
  • Filler words. Turn to your WIP and cut words without losing the meaning of the passage. Replace them with others who have more punch if you end up with a naked style.
  • Filler sentences. If you say almost the same thing in five sentences, feel free to cut three of them. I fell in love with northern nature as a child. When my books feature the animals or sceneries above the Arctic Circle, I beat around the bush. Know your favorite sin: wordiness is mine.
  • Clichés. These buggers consume space in your writing, and they have zero impact on readers. “Pitch black” inches it’s way onto my pages, but I know to weed it out. Tropes can kill your entire ending, but they possess sentences as well.
  • Unnecessary adjectives and adverbs. When it comes to description, sometimes less is more. A –ly here and there hurts no one, but these bastards multiply if you let them grow.

More information: https://writeitsideways.com/working-past-wordiness-for-fresher-writing/

The Action Scene

Wordiness destroys your action and adventure. The tempo of combat must be quick and tense. Perhaps you studied the art of fencing before you posed the villain against the hero in swordplay. You feel obliged to describe every gesture with due finesse and detail.

Rid excess wordiness from your action:

  • Avoid writing a character’s mundane actions.
  • Avoid having your characters’ seem to’ or ‘proceed to’ or ‘decide to’ or ‘begin to’ do something.
  • Say it once, say it well. Don’t teach your reader to wield the rapier, show him the cut-throat combat, and place your hero in danger.
  • Remember to engage your reader’s emotions! The Emotion Thesaurus: A Writer’s Guide To Character Expression will help if your words run dry.
  • Use your writing software’s find-function to track repetition. If you find forty instances of “was” in one chapter, you have a problem. If you use a fancy verb and repeat it too near the first occurrence, you destroy the impact.
  • Omit ancillary words and phrases: sit down- omit the down.

More information: https://www.maloneeditorial.com/novel-wordy-7-ways-tell/

My previous blog post on writing action: https://rebeckajager.com/2019/05/24/how-to-write-realistic-action-sequences/

Be Merciful to The Newborn

Evolution has developed writers into a cruel bunch. We flog ourselves without mercy, especially when we re-read our text. This phase can put an end to your writing career if your superego takes control. Let the first draft overflow with wordiness: get the book out of your head and onto the paper. When you revise your second or third draft, take care of tautology with due ruthlessness.